In short

We are excited to offer the position of Marketing Management Lead to an entrepreneurial member of our growing Japan team. On is the fastest growing sports wear brand globally and is gaining new fans with an ever-increasing momentum. Our success is along with cool, exciting, but also inclusive campaigns as a premium sports brand. On wants to inspire communities all over Japan.

The Marketing Management Lead is a strategic and visionary leader responsible for driving marketing excellence and achieving exceptional business results in the dynamic Japanese market. This pivotal role collaborates closely with the Senior Lead Marketing, Japan, to align marketing initiatives with the company's overarching objectives, ensuring brand recognition, customer engagement, and revenue growth.

Your Mission

  • Develop and execute comprehensive GTM strategies that align with the company's business goals and objectives for the Japan market. (both wholesale and Retail)
  • Manage the marketing budget prudently, optimizing resource allocation to maximize campaign effectiveness and ROI.
  • As one of the senior members of our marketing team, you are expected to foster a culture of innovation, collaboration, and continuous improvement.
  • Conduct thorough market research and analysis to identify emerging trends, consumer behaviors, and competitive dynamics.
  • Measure the success of marketing campaigns using data-driven insights and analytics, making data-informed decisions to optimize performance.
Group of girls smiling
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera

Your story

  • In-depth understanding of marketing principles, best practices, and consumer behavior in the Japanese Sports / Fashion & Lifestyle context.
  • 7+ years of progressive marketing management / GTM planning experience in an agency (+ brand ), with a proven track record of success in the Japanese market.
  • Exceptional written and verbal communication skills, with the ability to articulate complex marketing concepts clearly and persuasively both in Japanese and in English.
  • Possessing a strong teamwork mindset, including the ability to inspire, motivate, and empower team members for better collaboration.
  • Excellent project management skills with ability to thrive in a fast-paced, dynamic environment and meet tight deadlines.
Three On colleagues eating lunch together

About the Team

As a part of the Japan marketing team, you will not only be expected to work within Japanese office members, but also work closely with the marketing and campaign team, plus other related teams in APAC and Global. At our core, we plan and execute exciting campaigns and GTM plans for the fans who have high expectations of On, and also to new fans who haven’t experienced On yet. If you’re bursting with original ideas and have the drive and skills to see them realized, this is the team for you.

This role is based in Yokohama, Japan.

See more
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A man sat at his laptop

Explorer

Explorer

Woman playing ping pong in the office

Creativity at On starts with our Explorer Spirit, so in Marketing, we celebrate curiosity, vision and tenacity. Hey, we like to push the envelope.

Learn about our Spirits
A man wearing a white hat smiling to the right of the camera.

Peter

Global Marketing Lead, Zürich

We need people outside of the box from the beginning. And that's why I think marketing is a great place if you just feel creative… so you can really bring in those ideas and then drive the whole content forward that we're creating.
Happy women smiling and chatting in the office

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.