In short

On is seeking a highly experienced Communications professional to join our dynamic team in Shanghai. This role is critical in enhancing the brand's visibility and reputation within the sports industry. The ideal candidate will possess at least 15 years of PR and communication experience, including significant exposure to multinational companies, and will excel in both corporate and brand communication strategies.

Your Mission

  • Develop and execute comprehensive PR strategies encompassing both corporate and brand communication that align with the company's vision and marketing goals.
  • Manage media relations and build strong relationships with key journalists, influencers, and industry stakeholders, ensuring effective communication of corporate messages and brand stories.
  • Build and maintain relationships with local government entities and stakeholders, acting as a liaison to navigate community engagement and compliance matters.
  • Oversee the creation and distribution of compelling press materials, ensuring consistency in messaging across all platforms, including corporate communications such as annual reports and brand-centric campaigns.
  • Lead crisis communication efforts, proactively addressing issues and protecting the brand's and company’s reputation across all channels.
  • Organize and manage press events, product launches, and other promotional activities to elevate brand awareness while communicating corporate milestones and initiatives.
  • Seek appropriate speaking opportunities at industry conferences, events, and panels to elevate the brand's profile and showcase leadership in the sports sector.
  • Measure and report on the effectiveness of PR efforts across corporate and brand communication, utilizing analytics to refine strategies and deliver results.
  • Mentor and guide team members in both corporate and brand communication best practices, fostering a collaborative and high-performance work environment.
Group of girls smiling
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera

Your story

  • A minimum of 15 years of experience in public relations and communications, with a focus on both corporate and brand communication, preferably within the sports, retail or FMCG sectors.
  • Exceptional written and verbal communication skills in both English and Mandarin
  • Strong network of media contacts and relationships with key influencers in both corporate and industry sectors.
  • Common sense and experience in building local government relations and effective liaison within the community.
  • Solid understanding of digital media, social media platforms, and their role in modern communications for both corporate and brand messaging.
  • Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.
  • Creative thinker with a results-oriented mindset and a passion for sports and an active lifestyle.
  • Bachelor's degree in Communications, Public Relations, Marketing, or a related field; advanced degree preferred.
Three On colleagues eating lunch together

About the Team

We’re the friend who shows you where to find city adventures, the run crew captain who won’t let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know our community and finding out what they want and need. We’re always looking for new, interesting ways to communicate our products - so if you have an idea that could be our new secret weapon, speak up and run with it (literally)!

At our core, we tell compelling stories about all that On entails. We live to reflect and channel the energy, passion and global nature of the company into our daily work. If you’re bursting with original ideas and have the drive and skills to see them realized, this is the team for you. We may sit at desks, but our inner-explorers mean we are constantly seeking fresh ways to craft and create unique stories.

See more
A man sat at his laptop
A man sat at his laptop

Explorer

Explorer

Woman playing ping pong in the office

Creativity at On starts with our Explorer Spirit, so in Marketing, we celebrate curiosity, vision and tenacity. Hey, we like to push the envelope.

Learn about our Spirits
A man wearing a white hat smiling to the right of the camera.

Peter

Global Marketing Lead, Zürich

We need people outside of the box from the beginning. And that's why I think marketing is a great place if you just feel creative… so you can really bring in those ideas and then drive the whole content forward that we're creating.
Happy women smiling and chatting in the office

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.