In short

On is ready to welcome a new Head of Marketing for Japan who will act as an essential member to help drive the company’s goals and success. This role will play an integral part in sharing the story of On by leading a diverse and energetic Marketing team. In addition, this role will be responsible for evaluating and developing Marketing strategies while always thinking one step ahead.

Your Mission

  • Develop marketing strategy and implement global marketing campaigns to the Japanese market, aligning with brand and business objectives.
  • Oversee global and local campaigns, social media operation, public relations initiatives, and retail marketing efforts to increase brand awareness and support business growth
  • Work closely with the sales team to drive B2B marketing strategies to establish and maintain strong partnerships with account partners
  • Analyze market trends and consumer insights to design marketing and promotional activities.
  • Prepare and manage quarterly and annual budgets for the Marketing department
  • Ensure On’s brand and story is compelling and consistent across all channels / consumer touch points and aligned with internal Marketing strategies Identify opportunities for On to reach new market segments (beyond the running communities) and expand market share
  • Collaborate with cross-functional teams including sales, e-commerce, merchandising, retail, and customer service to ensure cohesive marketing efforts.
  • Lead, mentor, and build a high-performing marketing team, fostering a culture of creativity and collaboration.
  • Monitor and report on marketing performance metrics, adjusting strategies as needed to achieve business goals.
  • Stay abreast of industry trends and innovations to leverage new opportunities and stay competitive.
Group of girls smiling
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera

Your story

  • Over 15 years of experience in marketing, preferably within the sports industry in Japan.
  • Proven track record of developing successful marketing strategies and campaigns.
  • Strong knowledge of social media, PR, retail marketing, and B2B marketing.
  • Exceptional leadership skills with experience in team management and development.
  • Ability to work in a fast-paced, dynamic environment with a results-driven approach.
  • Exceptional written and verbal communication skills, with the ability to articulate complex concepts clearly and persuasively both in Japanese and English, additional APAC language skills will be a plus.
Three On colleagues eating lunch together

About the Team

As a sports brand that is born in the Swiss Alps and with running at its core, the Japan team at On is a fast-paced place to be with a great desire to explore. We’re the friend who shows you where to find city adventures, the run crew captain who won’t let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know our community and finding out what they want and need. We’re always looking for new, interesting ways to communicate our products - so if you have an idea that could be our new secret weapon, speak up and run with it (literally)! We’re big thinkers and change-makers, constantly reinventing how we do things - questioning the status quo and finding new ideas to try as inspiration strikes us.

This role is based in Yokohama, Japan.

See more
A man sat at his laptop
A man sat at his laptop

Explorer

Explorer

Woman playing ping pong in the office

Creativity at On starts with our Explorer Spirit, so in Marketing, we celebrate curiosity, vision and tenacity. Hey, we like to push the envelope.

Learn about our Spirits
A man wearing a white hat smiling to the right of the camera.

Peter

Global Marketing Lead, Zürich

We need people outside of the box from the beginning. And that's why I think marketing is a great place if you just feel creative… so you can really bring in those ideas and then drive the whole content forward that we're creating.
Happy women smiling and chatting in the office

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.