In short

As a Social Media Lead, you will be responsible for developing and implementing social media strategies to enhance our brand's online presence, engage with our target audience, and drive business growth. You will oversee all social media platforms, manage content creation and distribution, and analyze performance metrics to optimize our social media efforts.

Your Mission

Content Management

  • Creative thinking and ability to come up with engaging content ideas, creation, curation, and editing, including copy, visual & videos.
  • Ensure content is consistent with brand voice, values, and messaging.
  • Plan and schedule content publication across multiple platforms to maintain a consistent flow of engaging material.
  • Strong time management skills, able to manage multiple projects simultaneously

Strategy Development

  • Passionate about social media and staying updated on the latest trends and technologies.
  • Research and analyze market trends, competitor activities, and target audience behavior on social media.
  • Develop and execute comprehensive social media strategies that align with overall business goals and brand identity.
  • Use data insights to optimize content, campaigns, and overall social media strategy. Set clear, measurable goals and KPIs for social media campaigns and initiatives.

Collaboration

  • Work closely with internal teams such as Campaign/PR/RM/SpoMa/Customer service to ensure seamless integration of social media efforts with overall business operations.
  • Coordinate with external partners, agencies, and freelancers as needed for content creation, campaign execution, etc.
Group of girls smiling
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera

Your story

  • 7 - 10 years of marketing experience, sports brand background is a must, agency background will be a plus.
  • Proven track record of successfully developing and implementing social media that drove significant results.
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Excellent written and verbal communication skills both in English & Chinese. Self-motivated, proactive, and able to work independently as well as in a team.
Three On colleagues eating lunch together

About the Team

The Social Team is at the core of everything On does. We aim to strike the perfect balance of content that’s sharp, provocative, useful, and engaging; we aim to give our audiences everything they need to navigate a performance lifestyle, as well as the unexpected pleasures of excellent storytelling.

See more
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A man sat at his laptop

Explorer

Explorer

Woman playing ping pong in the office

Creativity at On starts with our Explorer Spirit, so in Marketing, we celebrate curiosity, vision and tenacity. Hey, we like to push the envelope.

Learn about our Spirits
A man wearing a white hat smiling to the right of the camera.

Peter

Global Marketing Lead, Zürich

We need people outside of the box from the beginning. And that's why I think marketing is a great place if you just feel creative… so you can really bring in those ideas and then drive the whole content forward that we're creating.
Happy women smiling and chatting in the office

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.