In short

At On, we have dedicated ourselves to Ignite the Human Spirit through Movement. From the outset, we have placed our trust and belief in growing powerful relationships with a network of retail partners to help us spread our brand message and bring our products to the world. As we continue our own retail expansion, aiming to have 70+ On stores by the end of 2025, we are seeking a dynamic, structured, and process driven Senior Director of Brand Experience to lead our global team. This role will be instrumental in elevating our brand through compelling experiences. The ideal candidate will possess a passion for sports and lifestyle, a deep understanding of retail, events, and visual merchandising, and the ability to develop and execute strategies that inspire our communities through innovative physical experiences.

Your Mission

  • Provide strong leadership to your team, fostering a culture of collaboration, coaching, mentoring, and professional development.
  • Lead with a strategic and solution-oriented approach, resolving conflicts and promoting a positive and inclusive work environment.
  • Develop and streamline processes to optimize the efficiency and effectiveness of our brand experience initiatives.
  • Lead the continuous development of outstanding retail experiences, ensuring our stores blend iconic and timeless brand identity with disruptive spatial design and engaging activations.
  • Drive regional and cross-functional alignment, ensuring a cohesive and consistent brand experience across all physical touchpoints.
  • Demonstrate an understanding and appreciation of On's aesthetics, upholding our brand's visual language and standards.
  • Stay up to date with industry trends, emerging technologies, and consumer behavior to continually innovate our strategies for all sub-functions within your team.
  • Drive the next phase of On Events and optimize efficiency and collaboration between teams - in short, make ON Events world-class regardless of size to inspire our communities to move.
Group of girls smiling
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera

Your story

  • Profound background in brand experience and retail, with a proven track record of developing and executing successful strategies and projects (project management experience).
  • 8+ year in a leadership role - your leadership skills have been honed through previous management roles, and you have a demonstrated ability to inspire, motivate, and develop high-performing teams
  • You possess a strong expertise in sports and premium businesses, with a keen understanding of how to elevate brand experiences in these areas.
  • With your strategic mindset, you excel in creating environments that captivate visitors and drive engagement (experience creating brand experience strategies and executing them on a global scale EMEA/APAC/Americas).
  • You have a keen eye for design and aesthetics, understanding how to align them with the On brand identity.
  • Excellent communication and stakeholder management skills allow you to collaborate effectively with cross-functional teams and external partner across the global teams.
  • You thrive in a fast-paced and dynamic environment, adapting quickly to changing circumstances and driving innovation.
  • Your knowledge of retail trends, consumer behavior, and emerging technologies enables you to stay ahead of the curve.
two women sitting at a table talking with laptops

About the Team

As the Senior Director of Brand Experience, you will lead a talented and diverse team consisting of retail marketing, visual experience, olympics marketing, brand events, and brand environments. The brand environments team is further divided into design and build, responsible for designing and creating captivating spaces for B2B, D2C, events and office spaces. Together, our mission is to continue positioning On as a premium sportswear brand, with a strong focus on performance running, and deliver exceptional experiences to our visitors worldwide. Based in Zurich you will have the feel for what is globally needed for On’s brand experiences, maintaining a strong connection with regional counterparts.

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A man sat at his laptop
A man sat at his laptop

Explorer

Explorer

Woman playing ping pong in the office

Creativity at On starts with our Explorer Spirit, so in Marketing, we celebrate curiosity, vision and tenacity. Hey, we like to push the envelope.

Learn about our Spirits
A man wearing a white hat smiling to the right of the camera.

Peter

Global Marketing Lead, Zürich

We need people outside of the box from the beginning. And that's why I think marketing is a great place if you just feel creative… so you can really bring in those ideas and then drive the whole content forward that we're creating.
Happy women smiling and chatting in the office

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.