In short

At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products – our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping campaigns that leave a lasting impact.

We’re looking for a highly experienced storyteller to craft copy across our global campaigns. As Senior Copy Lead, you’ll work closely with Creative Directors and Art Directors to deliver impactful concepts and stories across channels. You’ll also lead direct reports, guiding and coaching to craft compelling work. The ideal candidate is an expert conceptual storyteller with a deep understanding of channel best practices and leadership experience.

Your Mission

  • Partner with creative directors and art directors to concept and execute innovative campaigns across all channels, including OOH, digital DTC, CRM, paid media, and retail.
  • Deliver TOV frameworks, messaging hierarchies, scripts, and OOH.
  • As a brand champion, uphold and evolve On's distinctive voice, ensuring it remains fearless and unconventional.
  • Deliver a consistently high standard of copy across all channels, ensuring messaging is impactful and results-oriented.
  • Lead your campaigns and team to success, fostering a sense of bravery and dedication within your team, ensuring they are motivated, inspired, and consistently delivering bold, original and inventive concepts and distinctive tones of voice for campaigns and projects.
  • Manage multiple campaigns simultaneously, providing valuable feedback, and coaching your team to make sound creative decisions independently.
  • Exemplify strong leadership for the copy team, championing the On Spirits, and actively contributing to company culture and events.
Group of girls smiling
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera

Your story

  • A dynamic, experienced copywriter with 6+ years of experience as a copywriter on global advertising and/or marketing campaigns. Ideally, in the fashion or sportswear industry, brand side, or at an agency.
  • As an agile, confident storyteller, you know how to craft TOV strategies and compelling messages – whether that’s a film script, tagline, OOH, or launch email. You’re quick, precise, and always find the right way to tell the story – no matter the platform.
  • You deeply understand digital user journeys, especially for global brands, and know how to optimize collection pages, landing pages, and other touchpoints to drive meaningful action. Your experience using digital metrics to inform your copy decisions ensures that your words don’t just engage – they perform.
  • Whether working independently or collaborating with multiple stakeholders, you confidently challenge the status quo, push creative boundaries, and champion innovative ideas that drive commercial results.
  • You’re comfortable leading complex projects and initiatives that significantly impact the business.
  • You know how to lead and inspire your reports, identify underlying issues and root causes, and seek solutions to problems.
  • You have a deep knowledge of, and experience in, culture, fashion, and performance apparel.
two women sitting at a table talking with laptops

About the Team

On’s Brand Studio is an award-winning internal studio aiming to challenge world-leading creative agencies. At our core, we tell compelling stories and bring experiences to life. We channel the energy and global nature of the brand into our daily work and you can help us continue our fantastic run of successes. If you’re bursting with original ideas and have the drive and experience to see them realized, this is the team for you.

See more
A man sat at his laptop
A man sat at his laptop

Explorer

Explorer

Woman playing ping pong in the office

Creativity at On starts with our Explorer Spirit, so in Marketing, we celebrate curiosity, vision and tenacity. Hey, we like to push the envelope.

Learn about our Spirits
A man wearing a white hat smiling to the right of the camera.

Peter

Global Marketing Lead, Zürich

We need people outside of the box from the beginning. And that's why I think marketing is a great place if you just feel creative… so you can really bring in those ideas and then drive the whole content forward that we're creating.
Happy women smiling and chatting in the office

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.