In short

The Director of Brand at On defines the long-range vision for marketing for one of the two pillars of our business - PAD or Performance. They do this in partnership with others in the org, including our product vertical leads and commercial leads. They then see through this vision to execution in partnership with our internal marketing team, seeking to raise the bar on how we drive credibility, connection, and action with our communities.

In the case of the Director of Brand, PAD (lifestyle), this vision looks at how we approach our overall performance all day business - how do we go-to-market in lifestyle in ways to drive increased awareness, cultural relevance, credibility and sales? How do we map a long-term journey for growth in partnership with product, merchandising, and sales? How do we do this through core PAD franchises - like the Cloud - through lifestyle products emanating from our performance sports - like tennis lifestyle products - and through our partnership led plays - like our work with Zendaya?

You are the architect of the long-term brand growth vision for the PAD business.

Your Mission

  • Set the Vision: You will need to define not just where we want to get to, but how we intend to get there in 3-year plans that sync product, marketing, and commercial interests. These plans won’t be built alone - you’ll have the partnership of product, brand strategists, and the commercial team - but you will need to architect them in detail. And to drive organizational buy in, you’ll need to align senior leadership and regions around your vision.
  • Drive Marketing Excellence: You need to be the voice of the brand, business, and consumer in the review - the one identifying when you believe an idea will succeed, when it won’t, and where there are opportunities to improve it. But it’s not about just having opinions - you’ll need to collaborate with your partners in creative studio and brand strategy to drive this.
  • Report to Evolve: We aim to measure, not just to understand, but to evolve. We’re a fast growing brand and there are many opportunities for growth. How do we use measurement to help us identify new opportunities we should take advantage of, and others we should ignore? How do we use insights to rapidly change how we go-to-market, improve creative performance, and create new consumer connections? And how do we turn this into value not just for marketing, but commercial and product teams as well?
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  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera

Your story

On emphasizes hands-on skills across all departments. For this role, we’re looking for an individual who excels at research, planning, collaboration and storytelling. You need to be at the center of a team that contributes to the plan, knowing when to pull in the right person to help you build it. But you also need to be the one to stand up for the vision, communicate it, and know when it’s time to evolve based on new information.

You see yourself as a collaborative person, and understand the value of strong opinions, healthy debate, and the need to move forward as a team. You bring your experience to the conversations, as well as your passion and knowledge. Demonstrated ability to develop strong relationships and build trust with empowered decision-makers is essential.

We’d love to hear from people with:

  • 12+ years of brand marketing experience on both the brand and agency sides, specializing in global consumer brands within sportswear, fashion or related industries. Must have a minimum of 5 years in a managerial role, leading teams. Must have experience leading long-term vision setting within a sportswear or fashion brand.
  • Multiple years of experience in the world of sportswear or fashion working directly with product teams to architect long-term plans.
  • A higher education degree (bachelor or above) in Business Administration, Marketing or any other related field; or similar experience
  • Experience running a wide variety of marketing programs, campaigns, and launches that have successfully scaled globally and across channels
  • Strong understanding of the premium lifestyle, sportswear and training market and its opportunities
  • Curious personality who likes to challenge the status quo, has a drive to constantly improve and a passion for innovation: Staying up to date on new, innovative media activations, ideas, and platforms that would appeal to our target consumer
  • Strategic mind balanced with a hands on entrepreneurial approach
  • Growth mindset where the brand enables commercial success and vice versa
  • The confidence to think and act independently, present your vision to the wider organization and have a clear stance on how to grow your category also towards senior management
  • An understanding of youth culture and mindset
  • Strong belief that most problems are actually opportunities
  • Good presentation skills, comfortable on stage, presenting your category vision in front of larger audiences (internally & externally)
two women sitting at a table talking with laptops

About the Team

You’re part of the brand strategy team at On, defining what this role means within the organization with a remit to shape our products and output. We expect you to both lead and collaborate - the role will work cross functionally within the marketing team, product team, commercial team, and beyond. You will lead a team of two head of brands, who will focus on training/kids and Special Projects (partnerships).

You are the leader of our PAD/lifestyle business within the marketing team. We fully expect you to start with personal knowledge and experience in the category. You should be the type of person that understands the nuances of different lifestyle consumers, obsesses over the details of the latest brand collaborations, and devours analysis on the emergence and reemergence of footwear styles.

We want you to bring an entrepreneurial spirit to your role and your work. Question the status-quo, but be ready to build the new, and bring your unique perspective into the conversation.

See more
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A man sat at his laptop

Explorer

Explorer

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Creativity at On starts with our Explorer Spirit, so in Marketing, we celebrate curiosity, vision and tenacity. Hey, we like to push the envelope.

Learn about our Spirits
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Peter

Global Marketing Lead, Zürich

We need people outside of the box from the beginning. And that's why I think marketing is a great place if you just feel creative… so you can really bring in those ideas and then drive the whole content forward that we're creating.
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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.