In short

We’re looking for a visionary and hands-on Senior Lead in Art Direction to oversee the creative output of On’s most essential visual brand touchpoints - from ecommerce and product storytelling to seasonal lookbooks and cross-category campaigns. With a keen eye for both emotional impact and commercial performance, you’ll guide a team of talented art directors to shape how the world sees On at every step.

You understand how performance and lifestyle intertwine, and you know how to bring that connection to life visually across film, photography and emerging formats. You’ll be both a doer and a leader, building visual direction that inspires, aligns and pushes the boundaries of what brand assets can do.

Reporting to the Head of Group Visual Direction, this is a high-impact leadership role at the intersection of creative excellence, business goals and global brand expression.

Your Mission

  • Lead art direction across On’s core brand assets - product photography, ecommerce content, digital campaigns and seasonal editorial
  • Manage a small but growing team of art directors and videographers - providing pathways through creative mentorship and professional guidance.
  • Collaborate cross-functionally with partners in digital, product, and marketing to ensure a shared creative vision
  • Define the seasonal art direction for brand assets, working across film, photography, and occasional CGI
  • Uphold and elevate the visual quality of every asset - from PDPs to lookbooks to seasonal category shoots
  • Partner with production leads to ensure timely, high-quality execution of projects
  • Set the visual tone of each seasons core brand assets and identify the right creative collaborators to bring them to life
  • Champion On’s evolving aesthetic and contribute to a future-facing and experimental creative culture
Group of girls smiling
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera

Your story

  • 6+ years experience at a global brand or creative agency, with 2+ years leading a creative team or art direction function
  • A strong, diverse portfolio showcasing world-class art direction across sport, lifestyle, fashion and/or culture
  • Confident directing shoots and selecting the right talent and locations to express both performance and emotion
  • Deep understanding of digital-first brand storytelling - especially in ecommerce environments
  • Familiar with motion, film and CGI workflows; comfortable directing across formats
  • Proven ability to inspire, grow and manage a creative team, from freelancers to full-time leads
  • Experienced in resource planning, project oversight and performance development
  • You value feedback as a tool for improvement and create space for growth in your team
  • Thrives in a fast-paced, cross-functional environment and brings proactive problem-solving energy
  • A natural collaborator who can navigate between creative ambition and commercial clarity
  • Fluent in English, written and spoken
two women sitting at a table talking with laptops

About the Team

You’ll be part of our Brand Visual Direction team, responsible for shaping the look and feel of the On brand across different touchpoints. We work on a wide range of cross-functional projects - from seasonal campaigns and product storytelling to global brand moments and retail. Our focus is on pushing creative boundaries while ensuring a consistent, elevated visual identity across everything we do.

See more
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A man sat at his laptop

Explorer

Explorer

Woman playing ping pong in the office

Creativity at On starts with our Explorer Spirit, so in Marketing, we celebrate curiosity, vision and tenacity. Hey, we like to push the envelope.

Learn about our Spirits
A man wearing a white hat smiling to the right of the camera.

Peter

Global Marketing Lead, Zürich

We need people outside of the box from the beginning. And that's why I think marketing is a great place if you just feel creative… so you can really bring in those ideas and then drive the whole content forward that we're creating.
Happy women smiling and chatting in the office

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.