In short

At On, we’re redefining how brands show up in wholesale as we pursue our vision to become the world’s most premium global sportswear brand. As Head of B2B Marketing, North America, reporting to our Head of Brand Experience, you will lead strategy and execution across key wholesale accounts, shaping how On delivers elevated, high-impact retail experiences both in-store and online. You will build and lead a strategic team, develop programs that drive sell-in and sell-through, and partner cross-functionally to ensure On’s premium positioning shines at every touchpoint—all while delivering measurable business results.

Your Mission

  • Set the Strategic Vision: Own the B2B marketing strategy for North America, aligning with Key Account Sales leaders to develop integrated go-to-market plans that drive growth and elevate On’s brand in the wholesale channel

  • Elevate Industry Standards: Establish On as a benchmark in premium retail marketing by delivering innovative campaigns, co-branded programs, and partner tools that strengthen account performance and brand desirability and credibility

  • Build a Proactive, High-Performing Team: Lead, mentor, and scale a team of strategic marketers with deep channel expertise who drive business impact and anticipate retail trends

  • Lead Structured Account Marketing: Implement planning and account management frameworks that promote foresight, consistency, and early alignment with sales and global teams

  • Drive Business Impact Through Marketing: Align marketing KPIs with commercial outcomes, leveraging data to demonstrate how B2B marketing fuels both sell-in and sell-through

  • Create a Premium Brand Experience Across Touchpoints: Ensure that On’s story is told consistently and compellingly across retail—from digital assets to in-store execution, from education to conversion

  • Partner Globally, Execute Locally: Adapt global strategies and assets for the North American market in close collaboration with product, campaign, and trade marketing teams

  • Manage Budget & Performance: Oversee a multi-million dollar investment across wholesale marketing initiatives, ensuring strong ROI, brand consistency, and long-term business impact

Group of girls smiling
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera

Your story

  • 9+ years of experience in B2B Marketing, wholesale, or trade marketing in premium retail, wholesale, or consumer brand environments

  • 3+ years of experience building, mentoring, and inspiring high-performing teams with strong emphasis on vision, accountability, and growth

  • Strong cross-functional collaboration skills, with a history of partnering with Sales, Brand, Product, and Creative teams to deliver integrated marketing strategies

  • Experience establishing structured planning and account marketing processes to drive early alignment and scalable execution

  • Commercial and analytical acumen with the ability to translate marketing strategy into measurable business outcomes

  • Skilled in presenting to and influencing senior leadership and retail partners, translating marketing strategy into compelling narratives

  • Passionate about building brands that combine innovation, purpose, and premium performance

  • Willingness to travel up to 30% to On’s global hubs and key accounts

two women sitting at a table talking with laptops

About the Team

The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations — creating premium, high-impact moments that connect people to our brand.

Our team includes B2B Marketing, Retail Marketing Operations, Visual Merchandising, Events, Community Marketing, and Technical Representatives — working together to build meaningful brand experiences across both On-owned and partner touchpoints.

See more
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A man sat at his laptop

Explorer

Explorer

Woman playing ping pong in the office

Creativity at On starts with our Explorer Spirit, so in Marketing, we celebrate curiosity, vision and tenacity. Hey, we like to push the envelope.

Learn about our Spirits
A man wearing a white hat smiling to the right of the camera.

Peter

Global Marketing Lead, Zürich

We need people outside of the box from the beginning. And that's why I think marketing is a great place if you just feel creative… so you can really bring in those ideas and then drive the whole content forward that we're creating.
Happy women smiling and chatting in the office

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.