Stylist APAC Freelancer

We are seeking a dynamic and strategic-minded individual to join our team as a Styling Strategist. In this role, you will shape our brand's styling direction across various touchpoints, ensuring alignment with our global brand vision and objectives. Your responsibilities include developing and implementing styling guidelines across platforms and channels, while also leading the development and execution of a cohesive styling strategy. Additionally, you'll collaborate closely with cross-functional teams to integrate styling decisions seamlessly into broader brand strategies, ensuring a unified brand experience.

• Understand the global vision for the apparel line and align styling efforts accordingly.
• Develop styling guidelines for different touchpoints, including campaigns, e-commerce, and retail displays.
• Organize workshops with relevant teams, such as PDP and campaigns marketing to present, plan and oversee styling for this season.
• Assist the design team in organizing fittings with external models, as well as participating in extra looks and high talent campaign fittings when necessary.
• Identify key stakeholders involved in styling decisions, such as the global merchandising team and understand their requirements and constraints.
• Implement styling guidelines to ensure consistency and alignment with brand identity and objectives.
• Utilize data analysis, including website traffic, engagement metrics, conversion rates, and in-store performance, to measure the effectiveness of styling choices. (this is in collaboration with the teams in charge of performance metrics)
• Drive sales performance by promoting head-to-toe styling across the entire brand, encouraging customers to purchase multiple items.
• Enhance brand visibility through public fashion shows and showrooms during market weeks, collaborations with creative media outlets and engagement with diverse communities.