Senior Lead - Digital GTM Transformation, Virtual Merch tool

Location: Zurich

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Sales

In short

We are looking for a dedicated and visionary Digital GTM Transformation Senior Lead to lead the implementation of a visual merchandising tool (virtualretail.io), ensuring seamless integration into our Go-to-Market (GTM) ecosystem. This role is pivotal in building, enhancing and rolling out key assortment visualization capabilities, implementing a dedicated digital platform and continuously improving the tool to support our evolving GTM engine. Ultimately this role will be key to increase visibility, accuracy, and consistency in decision-making across different design, merchandising, visual merchandising, sales, marketing and retail activities.

Your Mission

Lead the strategy, implementation, and evolution of our visual merchandising platform as a foundational enabler for seasonal and long-term go-to-market excellence
Translate cross-functional business priorities into scalable platform capabilities, ensuring alignment across merchandising, visual merchandising, sales, retail, and brand experience functions
Develop and refine immersive virtual environments (e.g., stores, showrooms) by leveraging 3D assets to elevate product storytelling, planning, and buyer engagement
Drive the integration strategy with core systems and workflows, driving data consistency and automation across the merchandising and commercial tech stack
Lead change management efforts across global and regional teams, acting as a key enabler of adoption, process alignment, and behavior change across design, merchandising, sales, and retail functions
Act as the primary liaison with engineering, IT, and external partners, ensuring the platform roadmap is delivered with agility, scalability, and future-readiness in mind
Embed the platform within our end-to-end GTM process, collaborating with global and regional stakeholders to streamline planning, visual merchandising, and sell-in experiences
Champion a user-centric approach by institutionalizing feedback loops, owning training frameworks, and ensuring best-in-class tool performance during key commercial milestones
Define success metrics and track impact across omnichannel alignment, buyer decision-making, and sell-in effectiveness

Your story

Experience: You have 8+ years experience in digital transformation, ideally within visual merchandising, or retail tech solutions
3D Fluency: You are familiar with 3D assets, tools and workflows (e.g. SketchUp or similar design software). Ability to create or edit store layouts and fixtures independently is a strong plus
Ability to shift seamlessly between strategic thinking and hands-on execution, connecting long-term vision with day-to-day delivery
Technical fluency: You have a strong understanding of AV/VR technologies, data structures, system integrations, and software implementation processes
Project management skills: You have a proven ability to manage complex implementations involving multiple stakeholders and a varied set of requirements
Stakeholder management: You have excellent collaboration skills across business teams, engineering, and external partners
Analytical mindset: You have the capability to translate business challenges into actionable product requirements and data-driven insights
Change management experience: You are experienced in driving adoption and behavior change across large, decentralized organizations
Industry Knowledge: Some experience in sports or fashion industries is a plus

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About the Team

The Digital GTM Transformation team is part of the Commercial Operations organization at On. We lead programs that improve and scale our go-to-market (GTM) processes through the implementation and use of digital tools. Our focus is on making GTM teams and operations more efficient, connected, and future-ready. We work closely with teams across Commercial Operations, Commercial Strategy, Product and Technology.

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Meina

Senior Director, Commercial

What sets us apart is our mindset of doing the right thing. Giving up the quick wins of today for the more meaningful, long-lasting benefits of tomorrow. True entrepreneurship means focusing on the bigger picture to make a lasting, positive impact.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.