In short

As a Retail Marketer, you’ll develop and execute global marketing campaigns that drive product awareness, engagement, and sales across retail channels. Partnering with cross-functional teams, you’ll align brand strategy with retail initiatives to deliver impactful campaigns, enhance customer experiences, and support product launches. Key responsibilities include managing the retail brand calendar, leveraging consumer insights, and optimizing campaigns to maximize impact at retail touchpoints—driving both brand growth and revenue.

Your Mission

  • Shape On’s retail brand experience for APAC B2B stores by collaborating with APAC HQ (Brand Experience, Marketing, Creative Studio) and local market teams to adapt and implement innovative retail campaigns and evergreen in-store storytelling.
  • Lead the rollout of next-generation B2B storytelling fixtures and tools—proactively planning for and adapting to local market needs to enhance the customer journey and elevate the On brand across all B2B touchpoints.
  • Translate and execute On’s global retail strategy across APAC B2B stores, ensuring localization while maintaining brand consistency through all B2B formats.
  • Collaborate closely with APAC campaign design, APAC campaign production, and APAC VM teams to adapt and scale latest global/APAC campaign toolkits and brand experience initiatives to empower APAC local markets’ retail marketing and brand activation teams while ensuring consistency and implementation excellence.
  • Lead zoning and customer journey key touchpoint planning for all new store openings, ensuring seamless brand experience execution in collaboration with APAC VM, Store Design & Construction, and Local Marketing teams.
  • Champion process improvements to enhance the efficiency and impact of APAC retail initiatives..
  • Uphold On’s brand identity, ensuring aesthetic consistency and excellence in all regional retail executions.
  • Align storytelling across all B2B stores, harmonizing messaging with broader marketing strategies.
  • Collaborate closely with key stakeholders in APAC marketing teams - such as APAC marketing, APAC Distributor marketing, APAC Visual Merchandising, APAC creative team, APAC campaign production team to ensure campaign calendar alignment, campaign execution excellence and brand image consistency.
Group of girls smiling
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera

Your story

  • 5+ years experience and expertise in retail brand experience/ retail marketing/visual merchandising, with solid brand-side experience, bringing a creative and solution-oriented mindset to strategy and execution.
  • Self motivated and driven to embrace new challenges and committed to continuous learning.
  • Excels at distilling complex challenges into intuitive, effective solutions that balance simplicity with strategic depth.
  • A keen eye for design and aesthetics, ensuring all retail initiatives are visually compelling and aligned with On’s brand identity.
  • Exceptional communication and stakeholder management skills, with the ability to collaborate effectively across cross-functional teams and external partners.
  • Proven success in managing agency partnerships and executing impactful marketing activations across diverse markets.
  • Thrives in fast-paced environments, with agility to innovate and adapt.
  • Ability to lead direct and indirect teams in a highly matrixed, international organization.
  • Strategic thinker with creative problem-solving skills and strong business acumen.
  • Willingness to travel within APAC (approx. 20%) based on business needs.
  • Fluent in English (written and spoken).
two women sitting at a table talking with laptops

About the Team

Our Brand Experience team is passionate about building a powerful brand presence and deepening customer engagement at every retail touchpoint. We combine strategy, creative campaigns, and consumer insights to craft memorable in-store experiences that resonate with shoppers. Fast-paced and innovative, we thrive on positive energy and a shared commitment to excellence.

See more
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A man sat at his laptop

Explorer

Explorer

Woman playing ping pong in the office

Creativity at On starts with our Explorer Spirit, so in Marketing, we celebrate curiosity, vision and tenacity. Hey, we like to push the envelope.

Learn about our Spirits
A woman smiling behind a laptop.

Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.
Happy women smiling and chatting in the office

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.