In short

Welcome to On! At On, we’re redefining the future of sportswear as one of the world’s fastest growing premium sportswear brands. We're not just thinking differently – we're pushing the boundaries of what’s possible, inspiring athletes and customers alike.

As Senior Lead- B2B Marketing, North you will be responsible for how we connect with, show up at and activate our retail partners in the markets – delivering impactful campaigns, brand initiatives, POS tools, and activations off- and online. You and your team bring the brand to life at the point of sale in the Northern European markets (UK&Ire, BeNe and Nordics), owning the seasonal and annual activation plan - predominantly thinking / working 12-months ahead.

You will report directly into the Head of Marketing for North EMEA.

Your Mission

  • Develop a localized B2B activation calendar aligned with the Sub-Regional Marketing plan, coordinating closely with Brand Marketing, Brand Activation, and Sales teams.
  • Ensure executional excellence by adapting global and regional guidelines to the local market, consistently delivering our premium brand experience across all touchpoints.
  • Create Key City and Cultural Calendars to build local activation plans and identify opportunities - collaborating closely with the EMEA Brand Experience team
  • Implement a holistic omni-channel approach by working closely with the marketplace team, and EMEA Strategic Partners team.
  • Collaborate with Brand Experience to deliver a premium presence at point of sale and plan staff education, VM, sales support and product testing accordingly in partnership with the local Brand Activation team
  • Foster strong, enduring relationships with key accounts and in partnership with the commercial teams
  • Develop strategic account plans for future business and brand growth
  • Define clear objectives, KPIs, and requirements for your team - reporting on B2B initiatives as well as bringing data-driven insights into the sub-regional commercial teams
  • Oversee the sub-regional B2B budget, ensuring effective planning, tracking, and reporting on all marketing activations.
  • Lead and mentor a team of B2B specialists, cultivating an inclusive and forward-thinking culture that encourages innovation, collaboration, and personal growth.
Group of girls smiling
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera

Your story

  • Typically 7–10 years experience in retail marketing, B2B activation, or brand experience. Ideally within sports, premium/lifestyle, fashion, or consumer goods sectors.
  • Proven ability to develop and execute 12-month+ omni-channel activation plans, aligning with brand and commercial goals.
  • Strong expertise in delivering impactful campaigns at point of sale (physical & digital), including POS tools, staff education, and partner support.
  • Solid understanding of premium brand positioning and how to translate global strategies into locally relevant retail activations.
  • Demonstrated success in budget ownership, strategic planning, campaign reporting, and performance tracking using KPIs and data insights.
  • Skilled in cross-functional collaboration, aligning with Brand Marketing, Sales, Brand Activation, and Strategic Partner teams.
  • Excellent communication and relationship-building skills, with experience managing key accounts and influencing stakeholders.
  • Confident in leading and mentoring teams, fostering an inclusive, innovative, and results-driven culture.
  • Fluent or C1+ level in English; additional North EMEA regional language(s) are a strong plus.
  • Willingness to travel regularly across the North EMEA sub-region.
  • You embody On's spirits. Check out our career page for more on these!
two women sitting at a table talking with laptops

About the Team

We are On's EMEA Marketing team, and our mission is clear: to amplify On’s brand and deeply engage with our fans and communities. How do we make this happen? Through genuine storytelling, creative brand interactions, and powerful digital and experiential campaigns. At the core of our work lies a commitment to inspiring communities to dream big and supporting them every step of the way as they turn those dreams into reality. As part of a forward-thinking sports brand, the On Marketing team thrives in a dynamic, fast-paced, hands-on environment driven by innovation. Our passion and energy are reflected in every consumer experience and partnership, bringing the Global brand story to life in Europe with local relevance and inclusivity. Join us on this journey as we continue to move and inspire!

See more
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A man sat at his laptop

Explorer

Explorer

Woman playing ping pong in the office

Creativity at On starts with our Explorer Spirit, so in Marketing, we celebrate curiosity, vision and tenacity. Hey, we like to push the envelope.

Learn about our Spirits
A woman smiling behind a laptop.

Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.
Happy women smiling and chatting in the office

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.