In short

At On, we have dedicated ourselves to Ignite the Human Spirit through Movement. This thought defines every move we make around the world and in our global headquarters here in Zurich. In this new role, you’ll be leading our Retail Marketing team and will be responsible for our storytelling in our stores and wholesale partners. You will lead the strategy and execution of all marketing initiatives within a brand’s owned and partner retail environments.This global role will be instrumental in elevating our brand through compelling marketing strategies and concepts.

Your Mission

-Develop a team of retail marketers, and provide strong leadership fostering a culture of collaboration, coaching, mentoring, and professional development

  • Lead with a strategic and solution-oriented approach, making decisions, resolving conflicts, and promoting a positive and inclusive work environment
  • Tell the story of the brand, ensure it is consistently messaged across all retail channels (DTC, B2B, and Partners) and aligned with internal Marketing strategies
  • Shape On’s retail brand experience and lead the development of innovative concepts—spanning programming frameworks, services, formats, campaign activations, and storytelling—that differentiate the brand and drive business impact
  • Create toolkits and guidelines that empower regional retail marketing and brand activation teams to execute with excellence
  • Effectively collaborate with internal partners and department leads to align Marketing efforts with company strategy and goals; partner with Commercial team to ensure Marketing strategies run parallel with field objectives
  • Develop and streamline processes to optimize the efficiency and effectiveness of our retail brand initiatives
  • Demonstrate an understanding and appreciation of On's aesthetics, upholding our brand's visual language and standards
Group of girls smiling
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera

Your story

  • 9+ years of progressive experience within retail marketing, consumer experiences and/or in-store marketing roles with a proven track record of developing and executing successful strategies and projects
  • 6+ years of experience in a leadership role - your leadership skills have been honed through previous management roles, and you have a demonstrated ability to inspire, motivate, and develop high-performing teams. Ideally you’ve been part of a Brand Experience Management team.
  • A degree in marketing, art/design, and/or communications.
  • A real expert in your field, you’ve worked brand side with a creative mindset and solution-oriented way of thinking (for at least 5 years). Additionally, agency experience would be a plus.
  • You have deep knowledge and expertise in marketing and brand building in premium and or luxury space for retail
  • Ability to stay current and build upon Marketing best practices and trends; you have a keen eye for design and aesthetics, understanding how to align them with the On brand identity
  • Excellent communication and stakeholder management skills allow you to collaborate effectively with cross-functional teams and external partners Experience in budget management. Proven track record in end-to-end budget planning, forecasting, and optimization to maximize ROI across global retail initiatives.
  • Digital Marketing experience.
  • You can demonstrate success in managing agency partnerships and driving results through external collaborators
  • You thrive in a fast-paced and dynamic environment, adapting quickly to changing circumstances and driving innovation
  • You are skilled at leading teams both directly and indirectly in a highly matrixed environment
  • Ability to travel 20% - based on business needs/fluctuation
  • A positive spirit, you guide, direct and inspire those around you. You see yourself as a partner to your teammates and want to help them achieve their true potential
  • Great communication skills are a must, with a high proficiency in English
two women sitting at a table talking with laptops

About the Team

As the Director of Retail Brand Marketing, you will lead and develop a talented and diverse team focused on bringing On’s brand to life across our physical retail environments. At our core, we craft impactful stories that connect our community to the brand, through in-store campaigns, immersive experiences, and bold activations. We translate On’s energy, passion, and global spirit into retail moments that inspire. If you're driven by planning, creativity, grounded in strategy, and passionate about building brand experiences where people shop, explore, and engage - this is the team for you. We may work from laptops, but our ideas live in stores around the world.

See more
A man sat at his laptop
A man sat at his laptop

Explorer

Explorer

Woman playing ping pong in the office

Creativity at On starts with our Explorer Spirit, so in Marketing, we celebrate curiosity, vision and tenacity. Hey, we like to push the envelope.

Learn about our Spirits
A woman smiling behind a laptop.

Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.
Happy women smiling and chatting in the office

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.