Senior Specialist – Social Copywriter (FTC – Parental Leave Cover)

Locations: Zurich, London

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Marketing

In short

Social media is central to the On brand, a key touchpoint for connecting with our communities in a genuine way and communicating our mission of ‘Igniting the human spirit through movement.’ We are looking for a social-first copywriter to join the Global Social Media team on a fixed-term contract to cover maternity leave.

The Global Social Media team is structured into dedicated teams to ensure expertise across all areas of our channels. In this role, you’ll collaborate closely with the team driving our campaigns and projects, as well as the team leading our storytelling on entertainment platforms like YouTube and TikTok.

Reporting to the Social Media Lead – Publishing & Operations, you’ll play a pivotal role in shaping our tone of voice, bringing both campaign narratives and platform-specific storytelling to life through copy, and ensuring that every piece of content across our channels feels uniquely On.

We’re looking for someone who is naturally curious, highly creative, and passionate about the role copy plays in social. You’ll bring fresh ideas, experiment with new ways of storytelling, and have the drive to shape engaging, platform-native copy that sparks conversations and connects with our communities.

Your Mission

Own social copy and tone of voice across all On social platforms, including Instagram, TikTok, X, Pinterest, YouTube and Strava, ensuring it’s consistent, compelling, and tailored to each channel.
Bring brand stories to life through sharp, creative copy for campaigns, athlete storytelling, product launches, and real-time reactive sporting moments looking to engage new and existing audiences.
Collaborate closely with teams across campaigns, entertainment platforms, and social engagement to develop innovative, social-first narratives that connect with our communities.
Use data and insights from the Social Campaigns and Analytics team to optimize copy and test new approaches, pushing boundaries in how we engage online.
Work cross-functionally with stakeholders across marketing, creative, regional teams and the wider copywriting department to ensure social copy supports wider brand objectives.
Stay on the pulse of social trends, platform developments, and cultural moments-proactively finding ways to adapt On’s tone to keep us ahead.

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Your story

5 years’ experience in social media copywriting, content, or editorial roles, ideally within sportswear, lifestyle, fashion or related industries (agency or in-house).
Proven ability to write engaging, scroll-stopping copy across short-form, long-form, reactive, and campaign content.
Strong understanding of brand voice and tone, with the ability to adapt style for different audiences.
Deep understanding of social media platforms, from TikTok trends to Instagram storytelling, you know how to write for each format natively.
Familiarity with running, tennis, and outdoor sports is a plus, as this knowledge helps bring context and relevance to reactive copywriting (not mandatory).
Comfortable working in a fast-paced, global environment, balancing creativity with operational efficiency.
Highly collaborative, but also able to work independently and manage multiple projects simultaneously.

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About the Team

We’re the friend who shows you where to find city adventures, the run crew captain who won’t let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We sometimes sit at desks, but our inner-explorers mean we are constantly seeking fresh ways to connect and engage with communities. If you’re bursting with original ideas, with the strategic mindset to back them up and the skills, and drive to see them realized, this is the team for you.

Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.