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Lead - Visual Experience Planner
Location:New York City
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In short
As the Lead - Visual Experience Planner (DTC), you will independently drive impactful store-based activations, in-store experiences, and campaigns across North America. Your work will elevate our Direct-to-Consumer Retail (DTCr) channel to foster strong connections with consumers through direct engagement, without relying on predefined paths or maps. Reporting to the Lead - Visual Merchandising, NA, you will play a key role in shaping On’s DTCr brand experience for North America.
Your Mission
- Shape On’s DTCr brand experience for the region by working closely with Global Retail Marketing to adapt and implement strategic marketing initiatives (campaign activations, key brand moments and in-store experiences) tailored to regional market needs
- Own the DTCr Marketing Plan across Regional Flagship and Chapter Stores — developing and delivering a compelling campaign calendar, localized brand moments, and community activations that drive engagement and loyalty
- Support omni-channel integration across DTCr, identifying opportunities to enhance the customer journey and elevate the On brand across all touchpoints
- Collaborate cross-functionally with internal stakeholders across Global Retail Marketing, Brand Experience, Brand Studio, Merchandising and Retail Leadership to align strategies with regional and local business goals, ensuring seamless execution and impact
- Own all marketing needs for New Store Openings within the region, briefing in store specific assets and working with cross-functional teams to ensure On shows up in new locations with maximum impact
- Uphold and evolve On’s brand aesthetic and identity, ensuring consistency and excellence across all regional DTCr executions
Image gallery
Your story
- You bring 6+ years of experience in retail marketing or integrated marketing strategy, specifically driving in-store campaign strategy, planning and execution for a premium, global brand operating across DTCr channels
- Strong leadership skills with the ability to create short and long term strategy
- You have a proven track record of independently leading high visibility projects requiring multiple stakeholders including global and regional campaigns, experiential in-store activations, events and new store openings in region
- Demonstrated experience in developing strategic retail marketing briefs
- You are skilled in utilizing project management tools to coordinate complex retail marketing initiatives, building processes, and ensuring seamless collaboration across cross-functional teams and adherence to timelines and budgets
- You apply critical thinking to challenge prevailing assumptions and status quo.
- You aren’t afraid to think outside the box to refine process and strategy
- You demonstrate influential communication skills and can prioritize needs across a Global organization
- You exhibit strong decision-making skills and are able to bring a forward thinking approach to the in-store brand experience across multiple touch points
About the Team
The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations — creating premium, high-impact moments that connect people to our brand.
Our team includes B2B Marketing, Retail Marketing Operations, Visual Merchandising, Events, Community Marketing, and Technical Representatives — working together to build meaningful brand experiences across both On-owned and partner touch points.
About the Team video
Ann
Senior Director of Brand Studio
What we offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
Typical cash compensation range for this position inclusive of base + bonus: $111,600-$124,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location. Certain roles may be eligible for equity compensation in addition to cash compensation. At On we understand cash compensation is just one piece of your total rewards package.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.
What to expect
We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.
Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.
Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.