Senior Lead - Brand Experience, GCA

Location: Shanghai

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Marketing

In short

The Brand Experience Senior Lead China is a strategic, entrepreneurial and dynamic marketer to take On to the next phase in China. You will partner closely with the local country team and Head of Marketing to craft and deliver the long term brand experience plan, authentically bringing to life On’s mission and shape the future of run culture in China. You will help find opportunities with our commercial team and business partners to grow brand awareness and sellouThe Brand Experience Senior Lead China is a strategic, entrepreneurial and dynamic marketer to take On to the next phase in China. You will partner closely with the local country team and Head of Marketing to craft and deliver the long term brand experience plan, authentically bringing to life On’s mission and shape the future of run culture in China. You will help find opportunities with our commercial team and business partners to grow brand awareness and sellout.

Your Mission

Shape On’s retail brand experience in China (encompassing retail marketing and visual merchandising). Collaborate with the APAC Brand Experience, APAC Creative Studio, China Marketing, and Store Design teams to adapt and implement innovative retail concepts—such as window campaigns and in-store storytelling—tailored to the Chinese market.
Develop and execute integrated retail marketing and visual merchandising strategies across owned and franchise retail channels, using a strong analytical approach and a passion for creative storytelling.
Drive impactful product and campaign launches across all China retail stores, ensuring high-quality execution.
Manage all aspects of visual merchandising, including zoning plans, product display principles, and seasonal/campaign guideline development.
Oversee the creation of all retail marketing materials and manage vendor/agency relationships to ensure all initiatives are executed to a high quality standard and on budget.
Analyze sales data and customer feedback to identify trends and opportunities for improvement.
Stay up-to-date on industry trends and best practices in retail marketing.

Your story

Bachelor's degree in Marketing, Business Administration, or a related field.
12+ years of experience in retail marketing and visual merchandising, with a sophisticated understanding of trend forecasting and brand storytelling. Experience in the sports or retail industry is preferred.
An exceptional eye for creativity and aesthetics, with a proven ability to elevate a brand image through premium retail experiences.
Demonstrated success in managing agency partnerships and driving results through external collaborators.
Experience managing multi-channel retail experiences (owned and franchise) and executing integrated marketing campaigns that align with brand strategy to drive sales.

• A proven track record of developing and executing successful, high-quality retail marketing campaigns.

Strong leadership and communication skills.
Ability to thrive in a fast-paced, dynamic environment, adapting quickly to change and driving innovation.
Willingness to travel up to 20%, based on business needs.
Fluency in both Mandarin and English.

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About the Team

As a sports brand that is born in the Swiss Alps and with running at its core, the China team at On is a fast-paced place to be with a great desire to explore. We’re the friend who shows you where to find city adventures, the run crew captain who won’t let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know our community and finding out what they want and need. We’re always looking for new, interesting ways to communicate our products - so if you have an idea that could be our new secret weapon, speak up and run with it (literally)! We’re big thinkers and change-makers, constantly reinventing how we do things - questioning the status quo and finding new ideas to try as inspiration strikes us.

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Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.