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Global Head of Brand Creative PAD
Location: Zurich
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In short
PAD is one of the two key pillars of On’s brand — Performance All Day — where our performance heritage meets culture. It’s how we explore lifestyle through the lens of movement, redefining what performance means beyond sport. PAD connects our innovation in design, materials, and function to the worlds of fashion, art, and contemporary culture.
As Head of Brand Creative, PAD, you’ll define and direct the creative language of this space — shaping how On shows up in lifestyle, how we move into culture, and how we express performance in everyday life. You’ll bring imagination and intention together, crafting narratives that feel as authentic on the street as they do in sport, across our campaigns and brand initiatives.
Your Mission
Define the creative vision for PAD — establishing a visual and verbal language that expresses On’s evolution into a premium, culture-led performance brand.
Lead multidisciplinary creative teams across fashion, lifestyle, and brand moments — producing work that captures the pulse of contemporary culture.
Collaborate closely with strategy and product, translating insight and intent into creative platforms that resonate across fashion, art, and movement communities.
Direct high-impact campaigns and collaborations, partnering with globally relevant talent, designers, and cultural voices.
Champion creative excellence across every touchpoint — from imagery and film to retail, collaborations, and digital experiences.
Shape the next era of the brand, ensuring PAD stands as a cultural signal, not just a subline.
Inspire and lead with clarity, curiosity, and conviction, nurturing creative ambition across the studio.
Image gallery
Your story
You are a creative visionary rooted in fashion, design, and culture, fluent in how aesthetics and meaning drive brand desire.
You bring 10+ years of experience leading creative at the intersection of fashion, lifestyle, and culture — ideally within global premium or luxury brands.
You’ve shaped campaigns and creative systems that shift perception, blending conceptual depth with strategic clarity.
You think beyond category — exploring architecture, art, and sound as part of brand expression.
You are both storyteller and system builder, balancing creative vision with attention to craft.
You move fluidly between concept, direction, and leadership — from ideation rooms to sets to executive presentations.
You lead with empathy and precision, building environments where creativity thrives and boundaries are redefined.
About the Team
The On Creative Studio is the heartbeat of the brand — a global collective of thinkers, makers, and dreamers redefining performance for a new era. Within it, PAD is our most expressive space: the bridge between sport and culture, where creative experimentation meets commercial ambition. It’s a laboratory for ideas that move — from core PAD franchises like the Cloud, to lifestyle expressions born from performance sports such as tennis, to partnership-led stories that shape how the world sees On. You’ll work alongside some of the most forward-thinking designers, strategists, and storytellers — shaping not just how PAD looks, but what it means.
About the Team video
Ann
Senior Director of Brand Studio
What we offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
What to expect
We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.
Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.
Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.