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Senior Lead - Market Intelligence
Location: Zurich
Apply for this role(opens in a new tab)In short
As Senior Lead, Market Intelligence, you will be the architect of how On understands its playing field. You will shape the systems, standards, and stories that turn scattered signals into a single source of truth on markets, competitors, and consumer adoption. From competitive analysis to global market models, you’ll build the frameworks that give our teams clarity on where we stand today and where to move next. Partnering across Commercial, Marketing and Brand, you will bring external perspective into everyday decisions, helping us anticipate shifts, size opportunities, and sharpen our competitive edge. This role is central to ensuring On stays ahead of the curve—equipping leaders with crisp insights that guide strategy and inspire action.
Your Mission
- Own the Market Intelligence repository - Set the architecture, taxonomy, access controls, and QA standards; keep documentation current and self-serve
- Run the external-data portfolio and manage vendors - Own the budget for 3P data, negotiate coverage and maintain relationships with vendors, and ensure we optimize the value in our investments
- Set the external data strategy and roadmap - Define and own plans to expand coverage in priority categories, geos, and channels
- Steward our Global Market Model - Maintain the single source of truth for market sizing by category, region, account/channel
- Lead competitive intelligence - Track competitor insights and define the brand set and depth of coverage; track launches, pricing, distribution, promos, and partnerships; publish battlecards and monthly market briefs (e.g., for the Run business)
- Partner across Commercial - Work closely with teams such as Pricing, Omnichannel, Merchandising, and GTM to bring more external insights into decision-making
- Measure runner adoption - Lead our global program to track on-foot share at races and on key routes
- Tell the story - Build crisp, exec-ready decks and live dashboards that synthesize external signals into clear calls to action
- Investigate and size - Lead ad-hoc deep dives on topics such as market trends, business opportunity whitespace, country/category entry, elasticity, and promo impact
- Enable the org - Train stakeholders on tools, definitions, and how to use market insight in day-to-day decisions
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Your story
- You have 8+ years in market/competitive intelligence, category insights, consulting, or analytics; sportswear/outdoor or consumer goods experience preferred
- You have proven experience in vendor/portfolio ownership: budgeting, ROI assessments, and contract negotiation for data providers
- You have a strong analytics toolkit: advanced Excel/Sheets, and data visualization (Looker/Tableau/Power BI)
- You have hands-on experience with market data & digital signals: For example, Circana/NPD, GfK, Euromonitor, Similarweb/SEMrush, GA4; social/listening (Meltwater/Brandwatch/Sprinklr)
- You are comfortable building TAM/SAM/SOM models and triangulating multiple sources into one narrative
- You have exceptional storytelling and stakeholder management—able to brief VP/C-suite succinctly and influence cross-functional decisions
What we offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
What to expect
We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.
Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.
Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.