Lead - Distributor Marketing, SEA

Location:Hong Kong

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Marketing

In short

The Marketing Lead, Southeast Asia will drive the brand’s marketing strategy and execution across distributor-managed markets, ensuring premium and consistent brand presentation across all consumer touchpoints — from distributor mono-branded stores (DMS) to key wholesale accounts.

This role acts as the brand guardian for Southeast Asia, partnering closely with distributors to plan, execute, and evaluate marketing campaigns and retail activations that align with global and regional brand direction. The Marketing Lead will also support the go-to-market process and work cross-functionally with Commercial, Merchandising, and Brand Experience teams to strengthen the brand’s positioning and growth across the region.

Your Mission

Regional & Partner Marketing Management

Partner with distributors and key wholesale accounts to develop and execute annual marketing plans aligned with regional priorities and product stories.
Review and evaluate distributor marketing plans, ensuring brand-right execution, sound investment allocation, and alignment with global and regional strategies.
Act as day-to-day marketing contact for distributors — supporting their needs for assets, toolkits, social and digital content, in-store campaigns, and events.
Oversee distributor marketing budgets and monitor spend effectiveness through planning, tracking, and recaps.
Be the brand guardian for SEA — review local marketing materials, creative concepts, and social content calendars to ensure they adhere to brand tone, visual identity, and storytelling guidelines.

Retail & Trade Marketing

Oversee the implementation of in-store campaigns and visuals in distributor mono-branded stores (DMS), ensuring brand storytelling and retail excellence.
Partner with internal Brand Experience and VM teams to develop retail marketing tools and store visuals to support distributors.
Support trade marketing initiatives for key wholesale partners, providing brand assets, content, and activation guidance.

Go-To-Market & Campaign Planning

Support the go-to-market process, including seasonal planning, tradeshow preparation, and alignment of key product stories with marketing activations.
Coordinate seasonal campaign rollouts, toolkit dissemination, and market briefings to ensure timely and accurate execution across SEA.
Track asset availability and proactively flag gaps in local adaptation requirements.
Monitor marketing performance and social engagement, providing regular recaps and insights to regional leadership.
Keep abreast of regional consumer, retail, and digital trends to inform campaign optimization.

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Your story

6–8 years of experience in marketing within the sportswear, retail, or consumer lifestyle industry, regional or distributor management experience preferred.
Self-starter who is proactive, solution-oriented, a gung-ho attitude who thrives in a fast-paced environment.
Strong communication skills and the ability to work well with different teams and personalities.
A passion for sports/movement and consumer culture.
Proven experience in brand marketing and trade marketing with strong creative and commercial judgment.
Familiar across all marketing disciplines including social media, events, campaign management, CRM, retail marketing, and digital marketing.
Strong understanding of the sportswear landscape in SEA.
Excellent project management abilities, with a proven track record of organizing and overseeing multiple projects to meet brand standards, quality expectations, and deadlines.
Data-driven and analytical. You know how to use insights to improve campaigns and brand strategy.
Deep understanding of digital marketing, social media, and content tools.
Have flexibility to travel based on business needs.

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About the Team

On is a fast-paced place to be with a great desire to explore. We’re the friend who shows you where to find city adventures, the run crew captain who won’t let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know our community and finding out what they want and need. We’re always looking for new, interesting ways to communicate our products - so if you have an idea that could be our new secret weapon, speak up and run with it (literally)!

We’re big thinkers and change-makers, constantly reinventing how we do things - questioning the status quo and finding new ideas to try as inspiration strikes us.

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Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.