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Lead, Sales, Distributors & SEA

Location:Hong Kong

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In short

Welcome to On! One of the World’s fastest-growing premium sportswear brands.

At On, we have dedicated ourselves to Ignite the Human Spirit through Movement. From the outset, we have placed our trust and belief in growing powerful relationships with a network of retail partners to help us spread our brand message, bring our products and stories to consumers in SEA (South East Asia). As we deploy On’s omni-channel strategy we are seeking a dynamic Lead - Sales to join our SEA team and continue to drive our strategic vision and elevate our distributor partnerships.

Your Mission

On’s Lead - Sales will be instrumental in elevating our brand through compelling experiences. If you are passionate about sports and movement lifestyle, hold a deep understanding of wholesale, retail, omni channel, and bring proven experience developing and executing strategies that inspire our communities through a curated premium wholesale distribution, and an innovative DTC experience then read On.

  • Develop and execute a multi-channel strategy tailored for the market in collaboration with our local distributors to ensure consistent brand representation across all channels. Develop and implement sales strategies to achieve revenue targets across all channels.
  • Plan and execute seasonal Go-To-Market (GTM) excellence for effective product launches.
  • Build strong partnerships with distributors to align sales strategies with On's brand objectives.
  • Collaborate with distributors to establish and roll out the DTC presence.
  • Work closely with the marketing team to ensure that promotional activities are aligned with multi-channel strategies.Implement marketing campaigns that drive traffic and sales across all channels.
  • Collaborate with distributors and On cross-functional teams to ensure optimal inventory levels and timely product deliveries.
  • Analyze sales data and market trends to identify growth opportunities and challenges.
  • Analyze and monitor Market trends, consumer demand, category trends, competitor assortment, pricing, and stock availability.
Two women in athletic clothing sit on a bench with takeaway coffee cups, smiling and chatting after a workout.

    Your story

    • 5+ years proven experience in multi-channel management, preferably in a distributor-operated retail environment. 5 - 10 years sales and industry experience; knowledge of SEA markets is an advantage.
    • Commercial experience in Wholesale, Retail, and E-commerce, with a strong focus on strengthening distributor partnerships. Expertise in equipping partners with the necessary tools and training to drive multi-channel strategy success while ensuring global strategy alignment with effective local execution.
    • Familiarity with the sports and movement lifestyle industry is an advantage. You have a genuine interest in running, fitness, and/or movement lifestyle.
    • You thrive in diverse, global, multicultural environments, demonstrating cultural fluency and thriving amidst multicultural dynamics.
    • Proficiency in English; knowledge of any other language is an advantage.
    • Excellent communication and negotiation skills.
    • Proficient in using data analytics tools.
    • You thrive when you don’t have all the answers, you work strategically, efficiently and autonomously in order to turn ideas into reality.
    • Responsible, resilient and adaptable, you take pride in your ability to manage a wide range of projects while always delivering the WOW.
    • You are hands-on, you make things happen and you are able to deliver end to end.
    • You look at the bigger picture, but you know it's the fine details that also matter.
    • A true team player, you understand and respect the importance of collaboration and compromise.
    • Curious and open minded - you are eager to learn and grow as a leader and not afraid to ask questions and explore the unknown.
    • You embody On’s spirits - for more on these check out our career page!
    Two women in activewear run outdoors, smiling, surrounded by greenery and other runners.

    About the Team

    We are the SEA team at On. Our mission? To strategically build On's brand across broader markets in SEA. Through our commitment to excellence, we aim to elevate On's brand presence, drive sustainable growth, and contribute to On's journey to become the most premium global sportswear brand: built on innovation, design and sustainability. Our team takes On to new heights and broader horizons with the aim to connect the brand to more communities across SEA.

    On’s Sales Lead will be the bridge between On and our SEA distributors’ dedicated On team. You will report to the Head of Commercial SEA; joining a growing SEA team.

    See more
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    Lady beaming

    Meina

    Senior Director, Commercial

    What sets us apart is our mindset of doing the right thing. Giving up the quick wins of today for the more meaningful, long-lasting benefits of tomorrow. True entrepreneurship means focusing on the bigger picture to make a lasting, positive impact.
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    What we offer

    On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

    On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

    Build the better you

    What to expect

    We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

    Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

    Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.