Senior Lead, Global VIP Strategy

Location: London

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Marketing

In short

We’re looking for a strategically minded, culturally connected Senior Lead, VIP Strategy to drive how On’s products show up in the world through influential people. Joining at a foundational moment for this function, you’ll define and lead On’s global VIP strategy with a focus on strategic seeding — ensuring our apparel, footwear and key products are seen on the right figures across lifestyle, sport and culture. You’ll build the roadmap, relationships and frameworks that make On visible in the moments that matter, working closely with Brand PR, Social Media and Brand Media to turn placements into meaningful, culturally resonant brand moments.

Your Mission

Define and lead On’s global VIP strategy — building a clear roadmap and network of celebrities, stylists and tastemakers who can authentically represent the brand and drive earned visibility across apparel, footwear and key collaborations
Shape a bold, forward-looking vision for how On leverages strategic seeding to drive cultural credibility and brand desire, ensuring our products are consistently seen on the right people, in the right moments
Build and nurture relationships with celebrities, stylists, talent teams and cultural connectors, identifying and driving earned placement opportunities that bring seeding strategy to life
Integrate product seeding strategically into relevant campaigns, product launches and cultural moments, maximizing earned visibility and cultural impact
Integrate content from seeding into the brand’s creator content engine, across earned, owned and paid
Manage a global VIP agency, providing clear strategic direction, feedback and collaboration to deliver world-class seeding execution and support on global strategy development
Partner closely with the Senior Lead Brand PR, to ensure VIP seeding activity aligns with the Global PR Roadmap and upcoming seasonal priorities
Oversee the global VIP seeding framework — from planning, KPIs setting and prioritization to executional excellence and results tracking

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Your story

8+ years of experience in VIP strategy, talent or celebrity relations, ideally within global consumer brands or leading agencies across fashion, sport or culture
Proven expertise in strategic seeding — building and executing programs that get products on the right people and turn visibility into cultural impact
PR or communications experience is a strong plus, with a clear understanding of how strategic placements and earned media work together to build brand relevance
Deep understanding of the entertainment, fashion and cultural ecosystems, with sharp intuition for who and what drives influence globally
Strong network and relationships within celebrity styling, talent management and cultural circles, with credibility among industry gatekeepers
Strategic and creative thinker with a commercial mindset — able to connect influence, visibility and brand heat to business impact
Experienced in managing global agencies and internal cross-functional collaboration
Highly organized, proactive and comfortable balancing long-term vision with agile execution
Passionate about how movement, sport and style intersect to shape culture
Fluent in English

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About the Team

Global Brand Communications is dedicated to shaping how On is seen, known and celebrated as a brand out in the world. The team is made up of multiple, highly collaborative disciplines – Social media, Influencer Marketing, Entertainment marketing, Film & Documentary, Employer branding and Brand PR. We’re experts in our fields, but we’re all here to create stories and relationships that inspire feeling, energy and trust in the communities we serve, ultimately living out On’s mission to Ignite the Human Spirit Through Movement.

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Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.