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Senior Director of Creative Apparel Marketing

Location: Zurich

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Marketing

In short

As the Senior Director of Creative Apparel Marketing, you will serve as the primary brand partner to the creative and product leadership team Your mission is to translate product design vision into a cohesive brand creative language, acting as a guardian of the apparel portfolio while ensuring all marketing efforts align with global priorities. This is an enterprise-level leadership role that demands a blend of strategic marketing expertise and visionary creative direction to deliver high-impact campaigns at the intersection of fashion, performance, and contemporary culture.

Your Mission

Architect Creative Strategy & Vision:

Define the long-term, multi-year architecture for the apparel creative function, ensuring a unified global identity across all brand platforms.
Translate product creative direction into compelling brand platforms that resonate across diverse global communities.
Direct high-impact campaigns and collaborations, partnering with globally relevant talent, designers, and cultural voices.
Establish and mandate KPIs and metrics (e.g., brand health, cultural relevance, portfolio value) to measure the systemic success of creative initiatives.

Lead Organizational & Creative Excellence:

Lead and inspire multidisciplinary creative teams, including art directors, copywriters, and spatial designers, nurturing ambition and clarity across the studio.
Architect the global operating model for apparel brand creative, defining clear roles and decision-making rights between product, marketing, and commercial teams.
Act as the primary interface between the creative function and Executive Leadership, communicating strategy, performance, and talent needs.
Coach and mentor the team to raise the bar on both strategic thinking and execution quality.

Drive Enterprise Impact:

Simplify and prioritize a complex portfolio of brand initiatives to focus resources on the highest-value growth opportunities.
Ensure creative synergies across all product categories, marketing channels, and regions.
Champion creative excellence across every consumer touchpoint, from film and imagery to retail and digital experiences.

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Your story

Executive Leadership: You are a recognized leader with 15+ years of progressive experience in brand management and creative direction within premium sportswear, fashion, or luxury industries.
Managerial Depth: You have at least 8+ years of experience managing Director-level leaders and overseeing complex, multi-category portfolios.
Strategic Architect: You possess the ability to build 5-year strategic plans and align the C-suite, regional presidents, and cross-functional EVP leadership.
Creative Intuition: You are a creative mind rooted in design and culture, fluent in how aesthetics and meaning drive brand desire beyond standard categories—exploring art, architecture, and sound.
Operational Gravitas: You navigate ambiguity with ease, balancing creative vision with the "system builder" mindset required to deliver executable frameworks for global teams.
Communication Mastery: You have an exceptional executive presence and are comfortable presenting vision and performance to large internal and external audiences.

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About the Team

The On Creative Studio is the heartbeat of the brand — a global collective of thinkers, makers, and dreamers redefining performance for a new era. You’ll work alongside some of the most forward-thinking designers, strategists, and storytellers — shaping not just how Apparel looks, but what it means.

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Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.