Senior Lead - B2B Events (Partner Experience)

Location: Zurich

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Marketing

In short

The Senior Lead - B2B Events (Partner Experience) will redefine how our Top 20 and Tier A partners experience On across the full Go-To-Market journey. From Previews and Prelines to Sell-in, Top-to-Tops, Partner Summits, and cultural moments like Paris Fashion Week, you’ll shape premium experiences that connect brand storytelling with commercial impact.

You are a strategic, entrepreneurial marketer with a sharp operational edge, someone who can turn a brief into a partner journey that feels unmistakably On. You’ll work closely with Commercial GTM, Creative Studio, Brand Environment Design, VM, Product and Regions to build scalable frameworks and deliver best-in-class execution season after season.

Your Mission

Own the global B2B events portfolio across key GTM milestones: Previews, Prelines, Sell-in, Top-to-Tops, Tier A Summits and selected cultural moments (e.g. Innovation Summits, Paris Fashion Week).
Design how partners experience the On brand, translating strategy into premium physical experiences from storytelling flow to environments, hospitality, and service design.
Turn commercial objectives into experiential briefs, aligning seamlessly with Commercial GTM briefs and ensuring clear ownership across both.
Lead end-to-end execution excellence, including run-of-show, venue/showroom operations, sample/VM readiness, IT set-up, staffing, and high-profile account care.
Own partner-facing touchpoints and copy, ensuring invites, menus, signage, external run-of-show documents and toolkits are on-brand and premium.
Manage vendor and agency relationships (production partners, caterers, venues, creative support), ensuring quality, timelines and budget discipline.
Build scalable playbooks and standards that elevate consistency globally, templates, hospitality guidelines, operational tools, and repeatable frameworks.
Empower regions with the tools and guardrails to execute local partner moments with excellence, while maintaining a consistent On experience.

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Your story

Typically we look for 7+ years of experience shaping brand experiences, experiential marketing, B2B events, showroom environments, or partner journeys—ideally within sportswear, footwear, or apparel.
Strong strategic mindset with the ability to lead cross-functionally in a global, matrixed organization.
Proven track record delivering premium experiences with tight timelines and high standards.
Operationally excellent: budgets, vendors, run-of-show, logistics, and event platform management (e.g. Evenito).
Strong taste and storytelling instinct, with an eye for detail and the confidence to push quality.
Clear communicator, calm under pressure, ownership-driven, solutions-first.
Must be fluent or C1+ level English as this is our shared professional language at On. German is a plus!
Embodies On’s 5 spirits (explore our career page for more).

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About the Team

The Global Brand Experience - Events team is where On’s stories become real. We build the moments that move people, from performance-led innovation platforms to the experiences that shape culture around running. We’re explorers by nature: we challenge convention, sweat the details, and work fast without losing the craft. If you’re the kind of person who sees a blank space and imagines what it could be, and then has the drive to build it, you’ll feel right at home.

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Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.