Senior Lead - B2B Marketing, Key Accounts

Locations: Portland, New York City

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Marketing

In short

As the Senior Lead - B2B Marketing, you will elevate and execute the integrated marketing strategy for key wholesale channels and critical key accounts, serving as the strategic driver and primary consultant for senior account and sales partners. Reporting to the Head of B2B Marketing, North America on the Brand Experience team, you will manage a high performing team, fostering their entrepreneurial spirit to deliver brand-building work that drives significant commercial impact and reinforces On's premium positioning.

Your Mission

Set the strategic course by defining the end-to-end B2B marketing strategy for specific channels, translating global brand priorities into clear, high-impact, account-specific execution plans, ensuring channel differentiation within the performance pillar
Lead the design and deployment of complex, integrated campaigns across in-store, digital, experiential, and media channels to ensure a consistent, premium, and elevated brand presence that drives sell-through
Serve as the senior strategic partner for both key account marketing leadership and internal sales leadership, driving alignment, synthesizing diverse interests, and securing necessary trade-offs at an elevated level
Mentor and empower a high-performing team to take ownership of their development journey, cultivating an environment of autonomy, calculated risk-taking, and accountability for achieving measurable results
Drive cross-functional excellence by leading seamless collaboration with Product, Visual Merchandising, Sales, and Tech Rep teams to amplify key brand stories and drive innovation in the B2B space
Partner with the Head of B2B Marketing + x-functional teams to build out sustainable processes, roles + responsibilities, and workflows for the team.
Anticipate market shifts and foresee potential obstacles within the B2B landscape, utilizing complex data and insights to continuously innovate and deliver solutions to new, complex problems
Champion a data-informed decision-making approach for all campaign development and performance measurement, ensuring marketing investments are precisely aligned with commercial objectives and deliver measurable, high-quality outcomes
Provide direction and support to cross-functional peers, skillfully simplifying complexity and aligning diverse teams to achieve shared organizational objectives

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Your story

You bring 8+ years of progressive functional experience in B2B or wholesale channel marketing, ideally within an apparel or footwear brand
You have 2+ years of direct people leadership experience, guiding and developing high-performing marketing pods or teams to achieve strategic objectives and drive significant commercial outcomes
You are comfortable taking complex decisions and have a proven track record in balancing structured processes with an entrepreneurial innovation mindset, consistently challenging the status quo to find better ways of work
You are skilled in synthesizing people and interests, adept at anticipating, incorporating, and balancing the needs and concerns of various senior-level internal and external stakeholders to push execution forward
You have a deep understanding of developing and executing multi-channel marketing strategies in a global business, balancing central strategy with regional flexibility, with an emphasis on driving cultural relevance and premium execution at the account level
You are known for your courage to tackle challenging projects, address difficult issues constructively, and champion necessary changes, seeing conflicts as opportunities for growth
You have a strong sense of ownership and commitment, consistently following through on complex initiatives that impact several teams within or across functions and regions
You are willing to travel up to 30% to On’s global hubs and key accounts

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About the Team

The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations — creating premium, high-impact moments that connect people to our brand.

Our team includes B2B Marketing, Retail Marketing Operations, Visual Merchandising, Events, Community Marketing, and Technical Representatives — working together to build meaningful brand experiences across both On-owned and partner touchpoints.

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Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

For a role based in our New York City office: Typical cash compensation range for this position inclusive of base + bonus + equity = $175,000-$215,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location.

At On we understand cash compensation is just one piece of your total rewards package. In addition to cash compensation, On offers a competitive benefits package including medical, dental, and vision benefits, along with an industry leading PTO package, and competitive 401k program. Additional perks and benefits include: 11 paid US holidays, corporate office closure between Christmas and New Year, and a plethora of product perks!

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.