Lead - Digital Campaign

Location: Shanghai

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Ecommerce

In short

We are excited to offer the position of Digital Campaign Lead to an entrepreneurial professional eager to join our growing China team. Our mission at On is to ignite the human spirit through movement. Inspired by athletes. Powered by Swiss engineering. Move with us, and Dream On. On is a globally fast-growing running brand. Our success is built on exclusive collaborations with the best sports stores and a premium service concept. We aim to inspire runners across the APAC region. As a Swiss company, On operates with greater speed, customization, and creativity than conventional brands.

Your Mission

We are seeking a Digital Campaign Lead to be the core driver of our digital marketing campaigns, bridging strategy, execution, and results. This role will oversee end-to-end digital campaign planning and implementation, lead cross-functional teams, and collaborate with internal departments (content, channel, global/local marketing etc) and external partners to achieve brand and business growth goals. The ideal candidate will have a strong background in digital campaign strategy, team leadership, and data-driven optimization.

Key Responsibilities: End-to-End Campaign Strategy & Execution:

Design data-driven digital campaign strategies aligned with brand goals, covering channel mix and budget allocation. Oversee full campaign lifecycles from brief development, creative alignment, and timeline planning to launch, real-time optimization, and post-campaign analysis. Stay updated on industry trends and apply them to campaign innovation.
Campaign KPI Setting and Performance Monitoring:
Monitor digital campaign performance across channels, analyze key metrics (e.g., engagement rate, conversion rate, ROI), summarize actionable insights, and propose optimization strategies to enhance campaign effectiveness. Collaborate with the e-commerce team to align campaign efforts with platform-specific goals (e.g., Tmall, JD).

Stakeholder Alignment & Communication:

Lead and motivate cross-functional campaign teams, assign tasks based on team members' strengths, set clear accountability, and foster a collaborative culture. Mentor junior team members by sharing campaign expertise and supporting their professional growth.
Act as a key "bridge" between internal teams (content, design, channel, global marketing) and external partners. Communicate campaign goals, timelines, and requirements clearly. Present campaign plans and results to stakeholders (e.g., leadership, cross-functional teams) in a concise and persuasive way.

External Partner Management:

Coordinate with external agencies (e.g., creative, media, shooting agencies) to ensure campaign delivery meets brand standards. Document and leverage agency resource sharing sessions to drive campaign innovation.

Problem-Solving & Adaptability:

Proactively identify and resolve campaign bottlenecks with solution-oriented thinking. Adapt quickly to changes, pivot strategies timely without compromising quality or deadlines.

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Your story

Exceptional Campaign Project Management and Stakeholder Engagement

You possess strong project management skills with a proven track record of leading cross - functional projects related to digital campaign. This includes coordinating with design, marketing, and other teams to ensure seamless content production.
Your stakeholder influence skills are top - notch. You can drive consensus among different departments, from product to channel, on content strategies and priorities, and deliver high - quality content within tight deadlines.

Digital Campaign Execution Experience

You have hands - on experience in managing digital campaign across online platforms. This includes creating and curating content for Red, WeChat, Tmall, Douyin, and other e-commerce/social media platforms.
You understand the unique requirements of each platform, from digital activation to short form videos.

Deep Knowledge of Digital Campaign and conversion

You have a profound understanding of digital campaign tools
You are well - versed in business conversion through campaign, understanding how to drive traffic and business through campaign to all channels. You can develop campaign strategies that align with brand values and marketing objectives, from awareness - building to conversion.

Data - Driven Content Optimization Skills

Your strong analytical skills enable you to be data - driven in campaign creation. You have experience in working with campaign - related KPIs such as brand search，engagement，CTR, CPC and traffic to ecom destinations.
You can segment audiences based on data insights and create personalized content for different user groups. This includes using A/B testing to optimize campaign for better performance.

Bilingual Proficiency

You are fluent in both English and Chinese. This allows you to confidently communicate with local creators, marketing teams, as well as global stakeholders, ensuring that global campaign strategies are effectively localized and vice versa.

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About the Team

As you might expect from a sports brand with running at its core, the APAC team at On is a dynamic and fast-paced environment. You will be part of the China Digital Team, working alongside a group of highly motivated individuals.

Four people work on laptops around a high table in a glass meeting room, while another person walks by outside holding a drink.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.