Lead - Brand, Communication and PR, Oceania

Location: Melbourne

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Marketing

In short

As Brand Communications Lead Oceania you will play an integral role in extending global campaigns to the Oceania region, managing media relationships and developing and implementing local Comms strategy. You will be responsible for Brand PR, Influencer and Social Media strategy to shape and grow the On brand in the region. Across all aspects of this role is the pursuit of compelling stories that resonate on a local level as part of a seamless integrated consumer journey. In close collaboration with the Global and Regional Brand Communications leads you will help us to craft impactful PR strategies that bring our local priorities to life in media.

Your Mission

Adapt Global stories to a local Comms strategy and roadmap, focusing on key initiatives such as product launches, events and sporting moments.
Partner with a local PR agency to deliver distinctive earned media coverage. Oversee media relations and develop relationships with media members, influencers, and community leaders.
Closely collaborate with the full Oceania Marketing team to ensure PR activities and Influencer strategies are fully integrated into wider plans.
Partner with the Global Social Media team to secure Social Media coverage and collaborate on roll-out.
Utilise your analytical skills to measure the impact of our activations and inform future plans.
Manage the local Comms budget and drive PR agency performance through rigorous KPIs and creative output.

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Your story

You have 5+ years of experience in a strategic leadership role in an in-house Communications department or Agency.
You have a proven track record in developing and executing impactful consumer PR campaigns from start to finish.
You have an eye for what makes a compelling story.
You have experience of adapting global or regional PR strategies for local markets.
You are a digital native and have worked closely with social and influencer teams.
You have a strong understanding understanding of active lifestyle culture, performance sports and On’s place in it.
You excel in a fast-paced, collaborative environment and are interested in movement and wellbeing.

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About the Team

The Marketing team brings On’s mission to ignite the human spirit through movement to life across Oceania. Our team includes B2B Marketing, DTC Retail Marketing, Events and Athlete Management, working together to build meaningful brand experiences across both On-owned and partner touchpoints. The team fosters a culture of continuous learning and holistic well-being, supporting each member to build their best self.

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Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.