Influencer Marketing, Senior Lead (maternity cover)

Location: Zurich, Zurich, Zurich

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Marketing

In short

We’re looking for a strategic, creatively ambitious Influencer Marketing Senior Lead to amplify and scale On’s stories through bold partnerships at all tiers. Reporting to the Senior Director of Global Brand Communications, you’ll drive the vision and execution of high-tier influencer partnerships. You’ll work cross-functionally and with regional counterparts to scale On’s impact where it matters most. You’ll bring imagination, a dedication to data-powered ideas, commercial acumen, entrepreneurial spirit and a well-honed instinct for ‘what’s next’.

Your Mission

Drive the vision and strategy for On’s Influencer programme, delivering maximum value from high-tier, long-term global partners and regional talent through clear positive leadership, prioritization and measurable goals
Be the centre of excellence for Influencer Marketing, joining and leading conversations on Influencer strategy and approach across campaign, event and always on moments
Continue to build On’s Affiliate and Creator programme, defining ambitious commercial targets through the lens of On’s premium brand positioning, in collaboration with On’s Organic Social, Digital and Strategy teams
Set goals and measure what matters, setting regular cadence for reporting to Senior Leadership
Oversee the Global Influencer Team to identify to secure and manage premium partners through bold, unexpected campaign and always on storytelling content
Consistently connect with Brand Communication, Digital and Media teams to increase the impact of influencer content across the consumer journey
Explore, champion and leverage emerging platform, tech and tool opportunities to help On better connect with our audiences
Stay ahead of the cultural, social and platform trends within sports, fashion and lifestyle that matter to On’s audiences
Foster a culture of excellence, curiosity, accountability and resilience, helping the team navigate ambiguity and collaborate with trust
Collaborate closely with regional stakeholders to define and activate a clear, scalable global influencer strategy, balancing global consistency with strong regional relevance and impac.

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Your story

7+ years’experience in creator and influencer marketing at a global brand, or a closely related partnerships/marketing role
4+ years in a leadership role, managing people and owning a function
Proven track record of running multiple influencer campaigns end-to-end: from brief and partner selection to launch and post-mortem
Strong commercial acumen with experience managing significant budgets
Exceptional negotiation, communication, and relationship-building skills
Data-driven mindset paired with strong creative and cultural intuition
Exceptional collaboration and communication skills. Track record of working across teams and timezones and championing the influencer marketing function internally and externally.
Adept at designing a strategy and then executing – writing briefs, shaping concepts, selecting partners and reviewing content
Skilled at defining and tracking KPIs for campaigns and content, and making clear decisions based on the results
A positive, progressive, optimistic mindset, a natural ability for simplifying, finding and inspiring solutions and driving On’s unique culture
Fluent in English

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About the Team

The On Creative Studio is the heartbeat of the brand — a global collective of thinkers, makers, and dreamers redefining performance for a new era.You’ll be part of the Brand Voice team, responsible for shaping how the On brand sounds, looks, feels and evolves globally. We work across product storytelling, retail and brand moments - from defining creative foundations to delivering best-in-class guidelines.

This role plays a critical connective function within the team, ensuring that creative work across categories and channels is anchored in a shared, elevated brand vision.

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Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.