Gestionnaire principal – Marketing des comptes clés, Sneaker et Mode sportive

Location:Toronto

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Marketing

In short

As the Lead - Key Account Marketing, Canada, you will own the end-to-end marketing strategy and execution for our most significant sneaker and sport-fashion retail partners in the Canadian market. Reporting to the Head of Marketing, Canada, you will drive the go-to-market excellence, ensuring that global brand initiatives are translated into premium, locally relevant, and high-impact account tactics. You will act as a strategic driver between global storytelling and regional execution, managing complex budgets and cross-functional partnerships to deliver world-class retail experiences that ignite the human spirit through movement.

Your Mission

Define and lead the integrated go-to-market strategy for key Canadian retail partners, encompassing product launches, brand campaigns, and bespoke community events
Oversee the day-to-day deployment of multi-channel marketing activations across digital and physical touchpoints to ensure consistent, premium brand representation
Partner with internal Sales, Creative, and Digital teams to align marketing investments with commercial objectives and regional growth targets
Utilize complex data and account insights to produce comprehensive reports that analyze campaign success and inform future strategic pivots
Collaborate with Trade Marketing and Visual Merchandising teams to ensure that in-store product presentation reflects On’s high standards of excellence and design
Manage and optimize large marketing budgets across multiple key accounts, ensuring financial precision and maximum return on investment
Drive innovation within the B2B landscape by identifying unconventional ways to deliver results and deliver moments of wow to our fans
Navigate the complexities of a matrixed organization to streamline communication between global sub-functions and local execution teams

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Your story

You bring 6+ years of functional experience in B2B marketing, wholesale channel management, or retail brand marketing within a premium and lifestyle-oriented global retailer or supporting large strategic accounts in that space
Deep knowledge of fashion and sneaker trends, with the ability to translate insights into impactful marketing strategies
You possess a deep understanding of the wholesale environment in Canada, specifically in managing the intersection of trade marketing, brand storytelling, and commercial strategy
You have a proven track record of executing multi-channel account marketing plans, balancing central global strategy with the regional flexibility required for the Canadian market
An in-depth understanding of the Canadian consumer, omnichannel retail dynamics, and how to translate global brand aesthetics into compelling local physical experiences
You demonstrate an ability to analyze complex data sets and market trends to inform account-specific tools and campaign rollouts
A keen eye for design, ensuring every touchpoint upholds On's premium visual language and quality standards, consistently delivering exceptional execution and high-quality outputs
You are able to travel up to 30% of the time to On’s global hubs, retail partners, and creative moments, with travel percentage fluctuating based on business needs

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About the Team

The Canada Marketing team serves as the engine that drives On’s brand growth and community connection across the Canadian region. We leverage data and regional insights to ensure our premium storytelling delivers measurable commercial impact. We thrive at the critical intersection of global brand strategy and local execution, translating the core vision into high-impact, locally resonant campaigns, activations, and storytelling. Our mission is to create premium, high-impact moments that connect people to our brand, building genuine, lasting connections.

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Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

Typical cash compensation range for this position inclusive of base + bonus: CAD 100,000-125,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.