Global Head of Brand Events

Location: Zurich

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Marketing

In short

As the fastest-growing global sportswear brand, reaching millions of runners worldwide, On is building an authentic community through direct fan interaction - across major sporting expos, run crews, cultural moments, brand events, and grassroots retail activations. We are looking for a Global Head of Brand Events to elevate our global event ecosystem, shaping the brand activation strategy, enabling tools and frameworks for scale, and developing innovative formats and partnerships across key markets. We are looking for someone with a strong entrepreneurial spirit who takes ownership, brings new ideas forward, and thrives in building and evolving a global function. The Brand Events team plays a critical role in bringing our community together and translating On’s mission into meaningful, memorable experiences around the world.

Your Mission

Set the global strategic vision for brand activations and events at On
Develop immersive event formats aligned with global campaigns and Go-To-Market initiatives
Identify and implement tools and technologies to elevate event experiences and enable scale
Source, negotiate, and manage partnerships with relevant organizations to drive event impact and success
Promote and amplify the full range of On’s brand activations across channels and markets
Define global event brand standards and ensure consistent execution across all touchpoints
Analyze event performance and data to drive continuous improvement and learning
Enable and support markets to execute events in line with global brand guidelines
Lead the development of communication frameworks across pre-, during-, and post-event moments
Grow and strengthen On’s global community and fan base through impactful activations
Build, lead, and develop a high-performing global team of brand activation and event experts

Two women in athletic clothing sit on a bench with takeaway coffee cups, smiling and chatting after a workout.

Your story

10+ years of experience leading and delivering global events, with a proven track record of impactful brand activations
7+ years of experience managing and developing high-performing teams
Ideally, experience within a global sportswear, athletic, or performance brand, with a strong understanding of community-driven marketing
Experience working in a creative agency environment (in-house or external), with a strong creative and solution-oriented mindset
Deep expertise across physical, digital, and hybrid event formats at global scale
Strong leadership skills, with experience operating in highly matrixed, international organizations
Entrepreneurial, proactive, and driven to innovate, optimize, and build new approaches
Excellent communicator with an inspiring, collaborative, and positive leadership style

Two women in activewear run outdoors, smiling, surrounded by greenery and other runners.

About the Team

Your team shapes and delivers On’s global brand events—from campaign launches and athlete moments to community activations and key brand experiences. They ensure every event reflects our brand, supports our strategic priorities, and creates meaningful connections with our community. The team is structured across four core global streams: Event Strategy & Concept Development, Event Management, Event Operations, and Event Communications, and works in close partnership with our regional event teams to ensure strong and consistent execution worldwide.

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Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.