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Lead - Integrated Media

Location: Shanghai

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Marketing

In short

We are excited to offer the position of Integrated Media Lead to an entrepreneurial professional eager to join our growing China team. Our mission at On is to ignite the human spirit through movement. Inspired by athletes. Powered by Swiss engineering. Move with us, and Dream On. On is a globally fast-growing running brand. Our success is built on exclusive collaborations with the best sports stores and a premium service concept. We aim to inspire runners across the APAC region. As a Swiss company, On operates with greater speed, customization, and creativity than conventional brands.

Your Mission

Integrated Media Planning & Buying: Plan and execute media strategies across online and offline channels, including digital platforms, social media, OOH, transportation media, and mall advertising.
Campaign Execution: Manage the full media buying process—from planning and vendor negotiation to booking, execution, and performance review—ensuring alignment with brand campaigns and product launches.
Performance Monitoring: Track campaign performance using metrics such as reach, impressions, engagement, traffic, and brand impact, and provide insights to optimize future media investments.
Agency & Vendor Management: Work closely with media agencies, OOH vendors, and platform partners to ensure efficient media placements and maximize media value.
Cross-functional Collaboration: Partner with Brand Marketing, Communications, E-commerce, and Retail teams to ensure media plans support broader marketing and business objectives.
Budget Management: Manage and monitor media budgets across channels to ensure effective and efficient allocation.

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Your story

5-10 years of experience in media planning or buying, ideally across both digital and offline media.
Experience managing OOH, mall media, and digital platforms.
Strong understanding of integrated media campaigns and brand marketing.
Strong analytical mindset with the ability to evaluate campaign performance.
Fluent in Chinese and English is preferred.

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About the Team

As a sports brand that is born in the Swiss Alps and with running at its core, the China team at On is a fast-paced place to be with a great desire to explore. We’re the friend who shows you where to find city adventures, the run crew captain who won’t let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know our community and finding out what they want and need. We’re always looking for new, interesting ways to communicate our products - so if you have an idea that could be our new secret weapon, speak up and run with it (literally)! We’re big thinkers and change-makers, constantly reinventing how we do things - questioning the status quo and finding new ideas to try as inspiration strikes us.

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Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.