Senior Lead - Copy

Locations: Zurich, London

Apply for this role

A man wearing a baseball cap, glasses, a light sweater and black shorts stands on a concrete stairwell holding a tablet under his arm and a glass while smiling and looking up.

Marketing

In short

In short: At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products – our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping campaigns that leave a lasting impact. We’re looking for a highly experienced storyteller to craft copy and to concept industry-leading creative across our global campaigns. As Senior Copy Lead, you’ll work closely with Creative Directors and Art Directors to deliver impactful concepts and stories across channels. The ideal candidate is an expert conceptual storyteller with a deep understanding of channel best practices and leadership experience.

You strive for creative excellence in every brief, and thrive in a fast-paced environment. You enter the creative process with foresight, identifying potential issues before they arise. You have a love of craft, and immerse yourself in global subcultures. You confidently navigate the creative journey from beginning to end: from strategic foundations, moving through significant conceptual development and production, and culminating in the final rollout.

The Senior Copy Lead - Running will report to the Head of Creative - Running in the Creative Studio.

Your Mission

Partner with Art Director to concept and execute innovative campaigns across all channels, bringing big ideas to life from briefs big and small.
Confidently and articulately present creative ideas based on strategy and insights.
Deliver concepts, films, OOH, and 360 campaigns with obsessive craft on ambitious timelines.
Uphold and evolve On's distinctive voice, ensuring it remains fearless and unconventional.
Lead creative in the Run category to success, fostering a sense of bravery and dedication within your team, ensuring they are motivated, inspired, and consistently delivering bold, original and inventive concepts and distinctive tones of voice for campaigns and projects.
Manage multiple high-priority campaigns simultaneously, making sound creative decisions independently in a fast-paced environment.
Exemplify leadership in creative, championing the On Spirits, and actively contributing to company culture and events.

Two women in athletic clothing sit on a bench with takeaway coffee cups, smiling and chatting after a workout.

Your story

A dynamic, experienced copywriter with 6+ years of experience as a creative championing big ideas on global advertising and/or marketing campaigns, brand side or at an agency.
A passionate storyteller with a portfolio spanning film scripts, manifestos, OOH, and disruptive activations.
Deep understanding of global digital user journeys and how to leverage touchpoints to drive meaningful action.
Experience challenging the status quo and navigating complex stakeholder environments to deliver commercial results.
Comfortable leading high-impact initiatives that significantly influence the business and brand trajectory.
You know how to lead and inspire within your team, identify underlying issues and root causes, and seek solutions to problems.
You have a deep love for, and experience in, culture, fashion, and performance sports.

Two women in activewear run outdoors, smiling, surrounded by greenery and other runners.

About the Team

On’s Brand Studio is an award-winning internal studio aiming to challenge world-leading creative agencies. At our core, we tell compelling stories and bring experiences to life. We channel the energy and global nature of the brand into our daily work and you can help us continue our fantastic run of successes. If you’re bursting with original ideas and have the drive and experience to see them realized, this is the team for you.

Four people work on laptops around a high table in a glass meeting room, while another person walks by outside holding a drink.

Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

Group of people sit and talk at curved concrete benches on a rooftop garden with a city skyline in the background.

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.