Head of Events, North America

Location:New York City

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Marketing

In short

As the Head of Events, North America, you will chart the course and set the strategic direction for the events domain, ensuring all experiential initiatives align with On’s broader regional needs and strategic vision. You will simplify complexity to effectively manage the end-to-end event strategy, transforming brand moments into a powerful engine for commercial impact across all channels, ensuring our approach elevates the brand, delivers measurable impact, and aligns with both global strategy and regional business needs. Reporting to the Head of Brand Experience, North America on the Brand Experience team, you will drive cohesive alignment across the region to elevate the brand and inspire our community through movement.

Your Mission

Define and drive the comprehensive North America event strategy and annual roadmap, ensuring clear channel integration and alignment with brand and commercial priorities
Lead and develop a high-performing regional events team, providing clear direction, coaching, and performance management while fostering a culture of ownership, accountability, and continuous improvement
Lead complex, large-scale projects and experiential initiatives with significant impact throughout the North America region
Set the priorities and strategy for the events budget, providing strategic oversight on allocation and ensuring high-impact outcomes that meet or exceed financial expectations
Foster and leverage connections across various functions and locations to execute projects effectively and share knowledge in an inclusive manner
Break down organizational complexity to bring stakeholders on board, creating cohesiveness and alignment between global frameworks and regional execution
Partner closely with Global Events to align on strategic priorities, influence global planning with regional insights, and ensure consistent yet locally relevant execution across North America
Oversee the evolution of regional event toolkits, providing a clear and inspiring vision that allows for global consistency and local relevance
Drive high-level decision making within the events domain, utilizing a combination of analysis and judgment to make sound choices even with limited information
Identify and mitigate potential strategic roadblocks by anticipating future trends and challenges, ensuring a high level of preparedness for enterprise-level initiatives
Ensure all event initiatives deliver against both brand-building objectives and commercial KPIs, embedding measurement frameworks that clearly link experiential investments to business outcomes

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Your story

You bring 9+ years of functional experience in event marketing, brand experience, or experiential strategy within a premium global retailer or an omnichannel brand
You bring 4+ years of direct people leadership experience, with a proven track record of leading diverse teams across a regional breadth and managing complex stakeholder interests
You are comfortable driving complex decision-making and providing strategic input on wider business topics by considering all critical factors and relying on experience
You demonstrate the ability to map out and organize work in alignment with strategic priorities, breaking them down into realistic projects and activities with clear checks and balances
You are skilled at foreseeing and integrating the interests of various teams and stakeholders, effectively aligning outputs with diverse needs and questions
You possess a deep-seated belief in your abilities that instills trust in others and allows you to approach challenges with a positive attitude and a focus on continuous growth
You have experience navigating organizational complexities to achieve objectives, clearly understanding the dynamics between people, functions, and regions to adjust approaches

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About the Team

The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations; creating premium, high-impact moments that connect people to our brand. Our team includes B2B Marketing, DTC Retail Marketing, Visual Merchandising, Events, Community Marketing, and Tech Reps, working together to build meaningful brand experiences across both On-owned and partner touchpoints. The team fosters an environment where continuous learning and holistic well-being are championed, supporting each member to build their best self.

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Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

For a role based in our New York City office: Typical cash compensation range for this position inclusive of base + bonus + equity = $220,000-$270,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location.

At On we understand cash compensation is just one piece of your total rewards package. In addition to cash compensation, On offers a competitive benefits package including medical, dental, and vision benefits, along with an industry leading PTO package, and competitive 401k program. Additional perks and benefits include: 11 paid US holidays, corporate office closure between Christmas and New Year, and a plethora of product perks!

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.