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Head of Commercial Strategy and Excellence

Location: Shanghai

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Sales

In short

As the Head of Commercial Strategy and Excellence for APAC, you are the architect of On’s regional growth roadmap. By integrating high-level commercial strategy, robust commercial excellence, and deep customer insights, you empower the APAC region to outpace the market and deliver a premium, data-driven brand experience. You lead a multi-disciplinary team to translate global ambitions into regional excellence, ensuring our commercial operations are scalable, our teams are equipped to win, and our decisions are rooted in a profound understanding of the APAC consumer.

Your Mission

Strategic Commercial Partnership

Define and drive the long-term strategy for the APAC region, including new markets or business category expansion planning, and ensuring channel and functional collaboration to ensure long term premium growth
Collaborate with APAC Management team to steer regional strategies and execution and manage important meetings to ensure timely discussions and risk identification
Orchestrate the annual and seasonal commercial strategic cycles, collaborate with our finance and planning teams to ensure alignment between financial targets, inventory requirements, and marketing investments
Facilitate communication and decision making across regional and global teams
Drive important regional leadership meetings such as QBRs, ELG, townhalls, global visits, etc

Go-to-Market Planning and Process

Drive the go-to-market process including orchestrating key events such as commercial briefing, product launch updates, regional sales meetings to ensure smooth landing and communication
Work closely with regional Marketing and Merchandising and Commercial Directors to synchronize go-to-market strategies and product-led growth.

Commercial Operations & Excellence

Build and oversee the APAC commercial enablement function, providing the sales, digital and retail teams with the tools, training, and processes required to deliver world-class performance.
Standardize commercial operations practices across the region to drive efficiency and transparency in the pipeline
Lead the adoption of global commercial technologies, ensuring they are localized and utilized to maximize regional sales impact.

Customer Insights

Evaluate market dynamics and competitive landscapes across diverse APAC territories to adapt commercial tactics and protect brand positioning. Establish a robust customer insights engine that distills complex consumer behavior and market trends into actionable commercial strategies for the APAC region working alongside Marketing & commercial analytics
Direct the regional counterparts to ensure high-quality commercial intelligence is accessible to key decision-makers.
Leverage consumer research and commercial analytics to influence product merchandising and marketing investments, ensuring they resonate with the regional consumer base.

Leadership & People Development

Lead and inspire a high-performing team across strategy, enablement, and insights, fostering a culture of high-performance, ownership, and continuous learning.
Champion a collaborative environment that bridges the gap between regional execution and global strategy.
Develop talent within the function, ensuring a strong succession pipeline and a diverse representation of skills and perspectives.

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Your story

You are a senior leader with 10+ years of experience in a commercial strategy role
A conscious leader with the vision required to manage a team, you inspire the trust and respect of everyone around you - you have at least 6 years of experience building and managing high-performing teams
You understand product, customer, channel, and marketing and how to make them all work together
You bring strong experience working across DTC retail, Ecom, and wholesale partnerships
You are comfortable working across multiple functions and bringing senior leaders along the journey with you
Proven expertise in building and overseeing commercial enablement functions, with a track record of providing sales, digital, and retail teams with high-impact tools, training, and standardized processes.

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About the Team

As you might expect from the fastest-growing sportswear brand, the commercial team at On is a unique place to be. It’s a newly forming team that requires the explorer spirit to build some of it new and also bring the right existing pieces together. This team of entrepreneurs is used to dynamic turnaround times and ambitious targets. The shared mission? Ignite the human spirit through movement.

Four people work on laptops around a high table in a glass meeting room, while another person walks by outside holding a drink.

Meina

Senior Director, Commercial

What sets us apart is our mindset of doing the right thing. Giving up the quick wins of today for the more meaningful, long-lasting benefits of tomorrow. True entrepreneurship means focusing on the bigger picture to make a lasting, positive impact.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.