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Senior Specialist - Brand Communications, EMEA North (Sneaker & Culture)

Location: London

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Marketing

In short

As the Senior Specialist - Brand Communications, EMEA North (Sneaker & Culture), you are the core link between On and youth sneaker culture in our key cities. Reporting to the Sub-Regional Brand Comms Lead, your role is to help us become the most aspirational sportswear brand for the next generation. You will do this by driving our brand presence on the ground and executing authentic, locally relevant campaigns.

Your Mission

Build and maintain genuine relationships with local creators, cultural partners, communities, and retail store teams.
Lead and deliver local marketing activations across digital and physical channels, driving cultural relevance and brand heat.
Ensure every On touchpoint in your cities is premium, credible, and culturally resonant.
Support the wider EMEA Marketing team’s goals by delivering strong storytelling and engaging experiential campaigns that inspire our fans

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Your story

3-5 years of experience in brand marketing, communications, or cultural/community marketing.
Deeply plugged into youth sneaker and streetwear culture, with a clear understanding of current trends and what drives them.
A strong, active network of local creators, cultural partners, and industry contacts in our key cities.
Hands-on experience running local events, brand activations, or cross-channel campaigns from start to finish.
Strong communication skills with the ability to translate high-level brand goals into credible, grassroots execution.

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About the Team

We are On's EMEA Marketing team, and our mission is clear: to amplify On’s brand and deeply engage with our fans and communities. How do we make this happen? Through genuine storytelling, creative brand interactions, and powerful digital and experiential campaigns. At the core of our work lies a commitment to inspiring communities to dream big and supporting them every step of the way as they turn those dreams into reality.

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Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.