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Senior Specialist - B2B Marketing, Oceania

Location: Melbourne

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Marketing

In short

We’re looking for a strategic and commercially minded Senior Specialist, B2B Marketing to help shape how On shows up across our wholesale partner network and DTC retail environments in Oceania. Sitting at the intersection of brand, community and commercial, you’ll lead the execution of campaigns, retail activations and consumer moments that elevate On within the market and bring our global brand vision to life with key wholesale partners and our own retail space.

Reporting into the B2B Marketing Lead and working closely with Marketing, Sales, Tech, Brand Experience, and Community teams, you’ll help drive impactful marketing plans and campaigns across retail and wholesale touchpoints, balancing long term brand building with agile execution. From major campaign launches and retail storytelling to local partnerships and events, you’ll play a key role in creating meaningful experiences that connect with our communities and support business growth.

Your Mission

Partner closely with B2B Marketing Lead and Commercial team to develop strategic marketing plans for key wholesale partners, translating global priorities into impactful local campaigns and consumer-facing activations.
Lead end-to-end execution of omnichannel marketing initiatives across accounts, including localised campaigns, events, brand experiences and in-store storytelling that strengthen both brand awareness and commercial performance.
Collaborate cross functionally with Local, Regional and Global teams to deliver cohesive and best-in-class execution across all consumer touchpoints.
Build strong relationships with wholesale partners, identifying opportunities to elevate On’s presence within the market and deepen engagement with both On and partner audiences.
Analyze campaign and account performance, consumer insights and industry trends to refine campaign plans, optimise activations and support future planning.
Alongside B2B Marketing Lead, manage campaign and activation budgets across accounts, ensuring efficient planning and premium execution across all initiatives.
Partner with local agencies, production vendors and external collaborators (KOLs, influencers) to deliver premium execution across retail, events and community moments.
Support the rollout of global brand campaigns across wholesale (DTC retail environments if required), partnering with internal teams and external vendors to ensure premium execution in market.

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Your story

5+ years of experience in brand, retail, wholesale or partner marketing.
Strong understanding of wholesale, retail and consumer marketing ecosystems, with the ability to connect brand storytelling to commercial outcomes.
Experience managing integrated campaigns (Global Rollouts and Localised Campaigns) and consumer-facing activations across retail, events, community or partner channels.
Strategic and highly organized, with the ability to balance long-term planning with fast moving execution and multiple stakeholders.
Strong cross functional collaborator who thrives working across commercial, creative and operational teams.
Confident managing relationships with wholesale partners, agencies, production partners and external vendors to deliver premium execution.
Comfortable working with campaign reporting, account budgets and performance insights to help inform future marketing decisions.

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About the Team

The Marketing team brings On’s mission to ignite the human spirit through movement to life across Oceania. Our team includes B2B Marketing, DTC Retail Marketing, Events and Athlete Management, working together to build meaningful brand experiences across both On-owned and partner touchpoints. The team fosters a culture of continuous learning and holistic well-being, supporting each member to build their best self.

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Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.