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Brand Partnerships Lead – Switzerland

Location: Zurich

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Marketing

In short

At On, we’re redefining the future of sportswear. Having already inspired millions of runners around the world, we’re now looking for a strategic, energetic, and highly collaborative Brand Partnerships Lead to drive our premier brand partnerships in our home market of Switzerland. In this role, you’ll be the strategic owner and main point of contact for our most high-profile Swiss partners. You will be responsible for bringing these partnerships to life - connecting communities, building local brand love, driving run credibility, and helping us remain culturally relevant to a younger audience. Reporting directly to the Senior Lead Brand Activation Switzerland, you will collaborate closely with the wider marketing team to transform strategic relationships into powerful, community-driven storytelling and physical experiences.

Your Mission

Own the end-to-end strategic planning, activation, and relationship management for premier partners, including the UBS Kids Cup, Weltklasse Zurich Extra Mile, and Swiss Ski.
Develop and execute new, innovative partnership concepts - such as the On Talent Academy in collaboration with Weltklasse Zürich - to drive youth engagement and cultural relevance.
Partner closely with the Switzerland Brand Comms Lead and the wider Brand Activation team to bring partnership stories to life across all marketing and media channels.
Manage all key operational requirements, including partner onboarding, contractual deliverables, product planning/allocation, and joint programme development.
Bring structure and high energy to partnership operations - ensuring efficient day-to-day execution, timely communication, and strong stakeholder alignment.
Define clear objectives and KPIs for each partnership, establishing robust tracking, measurement, and reporting processes to continually optimize impact and ROI.
Champion an omnichannel activation mindset, working cross-functionally with DTC, retail, wholesale, and grassroots community teams to maximize partnership touchpoints.
Effectively manage the allocated Swiss brand partnerships budget, ensuring accurate forecasting, tracking, and reporting.

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Your story

Typically we look for 5+ years of experience in brand partnerships, sports marketing, or brand activation roles - ideally within the sports, sportswear, entertainment, or cultural sectors (brand or agency side).
Proven track record of managing and activating high-profile sports properties or community partners in Switzerland.
Highly organized with strong project management skills - comfortable navigating operational details like partner onboarding, product seeding, and program coordination.
A natural relationship builder with excellent communication skills, capable of managing complex stakeholder environments and influencing cross-functional teams.
A creative, storytelling-driven mindset with the ability to turn contractual rights into highly engaging, authentic consumer experiences.
Solid experience in budget management, establishing KPIs, tracking campaign performance, and presenting data-informed insights to leadership.
Fluent in German and English, both written and spoken, is required to lead local relationships and align with our global organization. French language skills are a strong asset.
Comfortable with local travel across Switzerland to support partner events and activations - a valid Swiss driver’s licence is required.
You embody the 5 On Spirits (check them out on our careers page).

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About the Team

You’ll report to the Senior Lead Brand Activation Switzerland and be a key member of the local Swiss Brand Activation team. We are a team united by a shared mission: to amplify On’s brand, ignite local brand love, and build deep, lasting connections with fans and communities across Switzerland. We thrive in a fast-paced, collaborative environment shaped by innovation and purpose - translating On’s global brand vision into locally relevant, culturally connected experiences right here in our home market.

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Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.