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Senior Specialist - Social Media - Running

Locations: London, Zurich

A man wearing a baseball cap, glasses, a light sweater and black shorts stands on a concrete stairwell holding a tablet under his arm and a glass while smiling and looking up.

Marketing

In short

Social media is central to the On brand and key to connecting with our communities in a genuine way to communicate our brand mission ‘to ignite the human spirit through movement’. Running is at our core and as we continue to grow we’re looking for an experienced social media creative to bring to life our Running campaigns and athletes stories across Instagram, TikTok, Strava and YouTube. You’ll collaborate with global marketing, strategy, creative, digital and art direction teams to land our key campaigns with our running communities.

Reporting to the Lead - Global Social Media, you’ll be key to creating compelling stories for our social channels.

Your Mission

Oversee all social media planning within our running category (from the road, to track and the trails). See ideas through from conception to execution for our running campaigns, projects and events.
Engage with our target communities through insight-led social content creation: with an ambition to disrupt run culture and deepen On’s connection with our athletes.
Develop and present brilliant ideas aimed at impacting running culture through social media to internal stakeholders.
Brief internal and external creative teams on socially-native content designed to entertain and be shared whilst maintaining a premium edge.
Comfortable capturing or directing content on campaign sets, as well as during live sporting events.
Collaborate closely with our internal athlete strategy team to concept and create insight-led stories with our key athletes.
Demonstrate the ability to challenge conventions and the status quo, constantly seeking new ideas, methods, and technologies to improve social output.

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Your story

5+ years’ working in a social media content creation role - you may have experience working as a social media manager or social creative / social art director
Passionate about running. You have a deep understanding of what running means to different people of varying abilities, from your everyday runners to elite runners, and everything in between
Comfortable working autonomously with the ability to communicate efficiently with stakeholders of varying seniority
Ability to implement and work towards self-imposed deadlines and timings that align with wider teams
Live and breathe social media, staying on top of the latest content formats and trends is a must
Proven track record of developing ideas and content strategies to deliver views and engagement across key channels like TikTok, Instagram, Strava and YouTube
Be proactive and collaborative, with experience working in a high-performing team
Brief and manage external creative partners (photographers, content creators, agencies)
Strong communication and writing skills - presenting ideas and plans to marketing, strategy, communication, production and creative teams
You have the desire to produce best-in-class content and experience in producing or commissioning content yourself

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About the Team

On’s Brand Studio is an award-winning internal studio aiming to challenge world-leading creative agencies. At our core, we tell compelling stories and bring experiences to life. We channel the energy and global nature of the brand into our daily work and you can help us continue our fantastic run of successes. If you’re bursting with original ideas and have the drive and experience to see them realised, this is the team for you.

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Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.