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Senior Lead - Legal Counsel, Intellectual Property & Brand Protection

Location: Zurich

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Technology

In short

On is looking for a pragmatic, business-minded lawyer to join our Intellectual Property Team as Senior Lead, Intellectual Property & Brand Protection Counsel. In this role, you will play a critical role in proactively protecting On’s trademarks, designs, and innovations. You will thrive here if you can independently manage complex matters, anticipate issues before they escalate, and provide clear, practical advice in a fast-moving global business.

Your Mission

Advise global and regional teams on a broad range of intellectual property matters, including brand protection, anticounterfeiting, and enforcement.
Lead global brand protection and anti-counterfeiting investigations and actions efficiently and aligned with business objectives.
Develop and implement enforcement strategies.
Partner with cross-functional teams and build strong relationships with internal and external stakeholder groups, conduct trainings and raise IP awareness.
Build scalable processes, playbooks, and guidelines and drive practical solutions that reflect both global priorities and regional requirements.
Support strategic IP projects as needed.

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Your story

Law degree and 7+ years of legal experience, including in-house experience.
Experience at a global consumer-facing brand is preferred.
Strong commercial judgment, with the ability to balance legal risk and business objectives.
Excellent negotiation, communication (Fluent English) and analytical skills.
Ability to provide clear, practical advice in high-pressure, fast-moving environments.
Collaborative style and strong relationship-building skills across diverse teams and stakeholders.
Process-minded and curious, with a track record of improving how legal work gets done.
Comfortable operating independently, prioritizing effectively and working across unfamiliar legal or business issues.

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About the Team

Being part of the On Legal Team means working as an entrepreneurial, solutions-oriented partner to the business. We move quickly, think commercially, and work closely across regions and functions to help On grow responsibly. You will have autonomy, visibility, and the opportunity to shape intellectual property at On.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.