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Leader principal•e — Marketing B2B, Spécialité Course

Location:Montreal

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Marketing

In short

As the Senior Lead - B2B Marketing, Run Specialty, you will drive the strategic marketing direction for National Run Specialty Key Accounts and the Regional Run Specialty and Outdoor channels, ensuring On remains the most sought-after brand on the footwear wall. You will shape a comprehensive channel strategy that balances the scale of national retail powerhouses with the bespoke, community-first needs of local running shops.

Your Mission

Set the strategic course for the Run Specialty channel by building and applying a tiered, end-to-end support strategy that differentiates execution across national accounts and independent retailers
Oversee the deployment of complex, integrated marketing campaigns across in-store, digital, experiential, and media channels to ensure an elevated brand presence that drives customer velocity
Identify in-store opportunities and collaborate with Trade Marketing and Visual Merchandising teams to bring our brand stories to life, ensuring they reflect On’s high standards of excellence and design.
Serve as the senior strategic partner for both marketing leadership and internal sales leadership, driving alignment, synthesizing diverse interests, and securing necessary trade-offs at an elevated level
Drive cross-functional excellence by leading seamless collaboration with sales, trade, creative, PR and Tech Rep teams to amplify key brand stories and drive innovation in the B2B space
Anticipate market shifts and foresee potential obstacles within the B2B landscape, utilizing complex data and insights to continuously innovate and deliver solutions to new, complex problems
Champion a data-informed decision-making approach for all campaign development and performance measurement, ensuring marketing investments are precisely aligned with commercial objectives and deliver measurable, high-quality outcomes
Provide direction and support to cross-functional peers, skillfully simplifying complexity and aligning diverse teams to achieve shared organizational objectives

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Your story

You bring 7+ years of functional experience in B2B marketing, wholesale channel management, or retail brand marketing within a running global retailer or supporting large strategic accounts in that space
Deep knowledge of performance running trends, with the ability to translate insights into impactful marketing strategies
You are comfortable taking complex decisions and have a proven track record in balancing structured processes with an entrepreneurial innovation mindset, consistently challenging the status quo to find better ways of work
You are skilled in synthesizing people and interests, adept at anticipating, incorporating, and balancing the needs and concerns of various senior-level internal and external stakeholders to push execution forward
You possess a proven ability to design and implement multi-channel marketing plans on a global scale, skillfully adapting central strategies to local markets to ensure regional relevance and high-quality retail execution.
Consistently demonstrating strong dedication and accountability, you reliably lead multi-faceted projects that require collaboration across various regional and global teams.
You are recognized for your willingness to confront difficult projects, resolve complex challenges constructively, and drive meaningful organizational change while treating conflicts as growth opportunities.
You are prepared to travel up to 30% of the time to engage with global offices, retail partners, and brand events, adapting your schedule to meet business demands.
Bilingual (English/French) preferred

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About the Team

The Canada Marketing team serves as the engine that drives On’s brand growth and community connection across the Canadian region. We leverage data and regional insights to ensure our premium storytelling delivers measurable commercial impact. We thrive at the critical intersection of global brand strategy and local execution, translating the core vision into high-impact, locally resonant campaigns, activations, and storytelling. Our mission is to create premium, high-impact moments that connect people to our brand, building genuine, lasting connections.

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Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

Typical cash compensation range for this position inclusive of base + bonus + equity: <$120,000-$150,000>. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.