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Lead - Project Manager, Brand & Product Assets

Location:Berlin; London; Zurich

A man wearing a baseball cap, glasses, a light sweater and black shorts stands on a concrete stairwell holding a tablet under his arm and a glass while smiling and looking up.

Marketing

In short

Born in the Swiss Alps with the goal of revolutionizing the sportswear industry, On has become the world’s fastest-growing premium sportswear brand.

We’re on a mission to ignite the human spirit through movement, staying true to our deep roots in performance running while growing our relevance with those who move in other ways.

To support this ambition, we are looking for a strong project manager with agency experience to drive our Product & Digital Copy projects. This role will report to the Head of Marketing Program Management – Brand & Product Assets.

The role oversees and coordinates copy development across a wide range of consumer and commercial touchpoints, including CRM emails, product description pages (PDPs), B2B sell-in tools for partners, and retail marketing assets such as footwear wall copy. It also includes product and style naming, development of new terminology (evergreen), and copy for hangtags, packaging, and brand guidelines across all verticals and Special Projects.

This role ensures copy is strategically aligned, delivered on time, and consistently expresses the brand voice across all channels and markets.

If you have experience managing copy processes, understand what makes a strong creative brief, and have a genuine passion for language, this could be the right opportunity to make your mark.

We particularly welcome candidates with diverse life and professional experiences, perspectives, and working styles.

Your Mission

Own and drive end-to-end project management for all product and digital copy projects, ensuring briefs are complete and aligned through proactive cross-functional validation, copy outputs accurately reflect the brief, and both master English copy and translations are delivered on time.
Collaborate with the Creative Ops team to allocate copywriters and proactively manage their workload by tracking timelines and prioritization.
Support the Head of Marketing Program Management – Brand & Product Assets to define and continuously improve processes and ways of working.
Foster strong alignment across the wider Marketing Program Management team to ensure consistency across all consumer touchpoints.
Monitor efficiency and key performance metrics, leveraging data-driven insights to continuously optimize and refine approaches for maximum impact.
Proactively identify and address potential challenges or roadblocks, demonstrating agility and resourcefulness in developing solutions that maintain momentum and deliver strong outcomes.

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Your story

A minimum of 5-7 years of experience in Project Management within a creative advertising agency is required for this role.
You have the tenacity to solve hard problems, exceptional initiative, attention to detail and follow-through skills – all with sight of the bigger picture.
Proven track record in successfully coordinating multiple projects simultaneously from start to finish.
Strong understanding of product and digital copy processes across CRM emails, product description pages (PDPs), B2B sell-in tools for partners, and retail marketing assets, as well as product and style naming, the development of evergreen terminology, and copy for hangtags, packaging, and brand guidelines across all verticals and special projects.
Excellent problem-solving, project management, and communication skills, with the ability to collaborate effectively with stakeholders at all levels.
Ability to meet tight timelines, prioritize tasks, and find solutions without compromising quality or positivity.
Exceptional initiative, attention to detail, and follow-through skills while keeping sight of the bigger picture.
Excellent presentation skills
Fluent in English
Familiarity with AI-generated copy is a plus.
Proficiency in Asana, Jira, Figma and Google Workspace is a plus

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About the Team

The mission of the Marketing Program Management team is to ensure marketing projects are delivered on time and on budget (where required), enabling seamless execution across cross-functional teams. We operate in a culture of accountability, resourcefulness, and collaboration, fostering an environment where innovation and growth can thrive. With a strong commitment to excellence, we continuously elevate On’s product and digital copy, pushing creative and executional boundaries season after season.

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Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.