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Senior Lead - Marketing Operations and GTM Readiness

Location: Zurich

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Marketing

In short

As the Senior Lead, GTM Readiness, you will play a pivotal role within the GTM Marketing team, reporting directly to the Head of GTM. driving operational execution and cross-functional readiness across go-to-market milestones. A core part of your role will be to manage the end-to-end lifecycle of Marketing product inventory—ensuring seamless and timely procurement, tracking, and handover of samples and final products to key stakeholders. Bridging strategy and execution, you will lead critical operational workflows that enable team success across seasonal launches, key GTM moments, and long-term brand momentum.

Your Mission

Lead end-to-end marketing inventory procurement and operational readiness: Lead the marketing inventory lifecycle, from product procurement and fulfillment to handover across stakeholders, ensuring inventory availability aligns perfectly with all critical GTM milestones and cross-functional strategies, to enable Marketing content production for Commercial Briefing and Sell-ins meetings, Seeding initiatives, Global Campaigns, ecom shoots and more.
Orchestrate cross-functional workflows: Partner closely with Product, Supply Chain, Brand Strategy, Marketing Studio, and Global Channels and Regional Teams to ensure stakeholder alignment, accountability and resolve logistical bottlenecks ahead of key milestones.
Timeline and dependency management: Build and manage comprehensive timelines, organize milestones, track dependencies, and proactively mitigate risks to ensure smooth execution.
System optimization: Lead the evolution of tools, systems, and reporting, identifying opportunities for automation and operational excellence.
Milestone content delivery: Structure, consolidate, and project manage marketing inputs for critical GTM milestones to support executive decision-making.

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Your story

Typically we look for around 5+ years of GTM or Program Management experience preferably within a global consumer brand: proven track record of leading complex GTM operations or global program management across functions and global-regional channels within a consumer, sports, or lifestyle brand.
End-to-end operational expertise: Exceptional organizational and project management skills with high attention to detail, capable of building scalable processes, managing sample/inventory workflows, and guiding deliverables smoothly from initial plan to live launch.
Cross-functional leadership: Demonstrated ability to partner effectively across Product, Marketing, Supply Chain, and Technology teams, building trust, aligning diverse stakeholders and fostering shared accountability.
Operational mindset: A structured, solutions-oriented approach to optimizing operational flows, elevating reporting and resolving bottlenecks in a fast-paced, high-growth environment.
Collaborative and adaptive: Comfortable navigating ambiguity, co-creating new capabilities from the ground up and bringing a proactive, open mindset to cross-functional teamwork.
Embodies On’s Spirits: check out our career page for more on who we are, our culture and growth.

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About the Team

We are On’s GTM Marketing team, united by a clear mission: to architect, lead and execute seamless go-to-market frameworks that turn brand strategy into coherent, impactful global activations.

As the operational engine behind On’s Marketing functions, we design the frameworks, decision systems and single sources of truth that empower our brand, studio, channel and regional teams to plan their seasonal launches successfully. We own the structure, alignment and consolidation of the Global Marketing go-to-market plan and ensure that what each team focuses on is prioritized, synchronized and built for business growth. We operate as a high-trust, collaborative network. We champion inclusivity and creativity, united by a shared belief that movement has the power to inspire people to dream big and go further. You aren't just joining a team; you are joining a community dedicated to igniting more to move.

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Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.