Welcome to Athlete Strategy & Partnerships

We look after athletes from recruitment to celebrating their achievements and everything in between. Admin or mental and physical health – it’s a holistic approach to support.

Two people at a desk smiling and looking at a laptop, with one leaning over the keyboard while the other sits beside them.

Meet the Team

Partnering with teams across the business, we give our athletes the tools they need to train, recover and race at their best.

We’re part of their journey every step of the way – our program takes a 360 degree approach, covering everything from wellbeing to life and media skills training.

A person in a T-shirt and shorts stands in a dim hallway next to a row of lockers holding a bag and looking down.
Three people sitting on a long curved sofa at small round desks. A smiling woman in a sleeveless white and navy striped top sits at a table with a salad and gestures with her hand.

Welcome to Athlete Strategy & Partnerships

Our products have helped get top athletes to victory,

from Commonwealth and European Champions to World Champions.

With several athletes on the team,

competition is in our DNA – whether it’s running that gets you going or something else, you’ll fit right in.

Our secret to success is our athlete relationships.

We never forget a birthday.

A portrait of a woman smiling at the camera.

Nicola

Athlete Services Manager and former On athlete, Zurich

I’ve been part of On for a long time. As an athlete they took my input seriously, providing way more support than most brands do. Continuing my journey here means I’m part of that – giving back to the athlete community.