Welcome to Athlete Strategy & Partnerships

We look after athletes from recruitment to celebrating their achievements and everything in between. Admin or mental and physical health – it’s a holistic approach to support.

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Meet the Team

Partnering with teams across the business, we give our athletes the tools they need to train, recover and race at their best.

We’re part of their journey every step of the way – our program takes a 360 degree approach, covering everything from wellbeing to life and media skills training.

A woman and man smiling whilst looking at a laptop.
Three people sitting on a long curved sofa at small round desks.

Welcome to Athlete Strategy & Partnerships

Our products have helped get top athletes to victory,

from Commonwealth and European Champions to World Champions.

With several athletes on the team,

competition is in our DNA – whether it’s running that gets you going or something else, you’ll fit right in.

Our secret to success is our athlete relationships.

We never forget a birthday.

A portrait of a woman smiling at the camera.


Athlete Services Manager and former On athlete, Zurich

I’ve been part of On for a long time. As an athlete they took my input seriously, providing way more support than most brands do. Continuing my journey here means I’m part of that – giving back to the athlete community.



Woman laughing playing ping pong

Working with people at the top of their game means we have to be at the top of ours – that means always pushing the status quo to find new, better ways to take care of our athletes. We’ll move mountains to help them succeed, in sport and in life.

Learn about our Spirits