Welcome to Corporate Strategy

We’re the strategic brains behind the expansion of the Oniverse, partnering with senior leadership and all areas of the business to build On’s future.

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Meet the Team

There’s a lot of variety in Corporate Strategy. We work with everyone from Supply Chain, to Product Creation, to Marketing and more.

One day we’re prepping with the founders for a Board presentation. The next? Working to reduce product overstocks, or identifying the next strategic initiatives for our B2B and DTC channels.

A woman sits on a dark blue sofa typing on a laptop with a blue bookshelf filled with books and objects behind her.
A smiling woman in an orange shirt and white pants with a patterned scarf tied at her waist looks down at a computer screen in an office setting.

Welcome to Corporate Strategy

Our mantra is the ‘Four Fs’:

focus, feedback, flexibility and fun. It helps us stay on track, learn from experiences and generally bring the best vibes.

Seen our range of tennis-inspired footwear?

That was one of our bright ideas – we spot great business opportunities and say, ‘let’s go for it.’

Thinking ‘future’ is what we do,

thinking sustainably is how we’ll get there, teaming up with the experts to make our strategy reality.

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