Welcome to Innovation

We explore the unknown to dream up concepts of the future we want to see. Inspired by the world around us, we’re cooking up plans for sharper and more sustainable products.

A woman displaying a shoe to a man
A woman displaying a shoe to a man

Meet the Team

The best ideas seem impossible at first. But that doesn’t stop us. We experiment with concepts. Tinker with creations. Then we put them to the test. Once we’re happy, the team in Vietnam finds the best suppliers and factories to bring it all to life.

That’s how we reinvent tomorrow.

A woman smiling at the camera
A man working on a shoe

Welcome to Innovation

Some of us on the team are professional, semi-professional or retired athletes.

So we can be competitive, but we love a challenge. It helps move the needle.

Most of us are based in Switzerland

but a vital part of the team brings concepts to life on the ground in Vietnam – home to our production.

In addition to sport and fashion,

we have backgrounds in chemistry, engineering, research, IT and more – bringing different perspectives to innovation.

An image of Dina

Dina

Footwear Testing Lead

We touch every product that's being made because we bring the connection to the human being. So while everyone's excited about products, materials and colors, we go and say, “okay, so what does this actually do for the human?”