Lead - Global Apparel & Accessories Digital Site Merchandising

Locations: London, Zurich

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Ecommerce

In short

We are seeking a Lead – Digital Site Merchandising to strategically shape the next phase of our rapidly growing digital and apparel business. This role will play a critical part in elevating how our Global Apparel & Accessories assortment comes to life online.

At On, we’re in the discovery phase of elevating our Apparel business, crafting journeys that seamlessly bridge the digital and physical worlds. This role is central to delivering a best-in-class onsite experience across all devices and markets, showcasing the most expressive version of our brand and reinforcing our premium commitment to innovation, design, and sustainability.

You will lead the optimisation and innovation of the onsite experience through smart digital merchandising strategies, compelling storytelling, and data-driven insights. Working closely with local and global stakeholders, including the Head of Digital Apparel Category. You will translate commercial vision and customer insights into impactful growth initiatives, ensuring cohesive content and merchandising execution across regions.

Your Mission

Leadership & Strategy Execution: The role requires a leader who not only sets the strategic direction for digital site merchandising within designated markets but also embodies the principles they advocate. This involves a proactive approach to understanding and implementing the overarching global strategy, ensuring that all local initiatives are in complete harmony
Customer-Centric Site Optimisation: Developing and executing a mid-to-long-term vision for the apparel onsite customer experience is paramount. This requires a profound understanding of the customer journey, identifying key touchpoints and areas for enhancement
Technical & Analytical Excellence: Drive commercial success through data-backed storytelling, utilising advanced merchandising platforms to optimise product discovery, enhance the customer journey and execute seamless digital strategies that keeps us ahead of the market trends
Cross-Functional Collaboration: Effective collaboration is fundamental to success. This role necessitates building strong working relationships with various teams, including Technology, Marketing, Commercial, and global counterparts. Seamless alignment of Digital site merchandising efforts with broader marketing campaigns, commercial strategies, and global initiatives
System Enhancements & Innovation: Utilising Digital toolkit functionalities and effective usage
Performance & Process Improvement: Accountable for the overall merchandising performance of apparel and accessories across the digital platforms. A data-driven approach to performance management is critical, this includes the regular analysis of apparel commercial performance, campaign effectiveness, and overall trading performance. Based on these insights, the individual will be responsible for identifying areas for process refinement and implementing improvements to enhance efficiency across Digital operations
Data-Driven & Outcomes: Drive business outcomes for apparel by defining and monitoring high-level KPIs, that ensure the brand remains agile, improves the customer experience and delivers sustained commercial growth

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Your story

You have 5+ years of experience in leading sportswear/digital site merchandising and optimisation within a global retail organisation, with a strong understanding of data driven merchandising and KPI ownership
You have demonstrated experience in web analytics, with a strong preference for hands-on experience utilising platforms such as Adobe Analytics, Google Analytics (GA), Amplitude, or Content Square for in-depth user behavior analysis and reporting
You possess a highly proactive and adaptable work style, demonstrating the capacity to independently manage tasks, identify opportunities, and navigate ambiguity without constant supervision, while also remaining flexible to evolving priorities
You have a proven ability to perform effectively and maintain composure under pressure, successfully managing multiple responsibilities and deadlines within a dynamic and rapidly changing work environment
You have exceptional verbal and written communication skills in English, coupled with strong interpersonal abilities to effectively collaborate with diverse stakeholders across different teams and levels, building rapport and managing expectations
You are highly organised and capable of effectively prioritising a diverse workload, managing time efficiently, and ensuring timely completion of critical tasks and projects
You have solid experience in identifying, diagnosing, and resolving complex issues, including those with a technical component, demonstrating strong problem-solving skills and a resourceful approach to finding effective solutions
You exhibit a meticulous approach to work, with a strong commitment to detail, maintaining high standards of quality, and ensuring accuracy in all deliverables

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About the Team

As you might expect from a sportswear brand, the Digital team at On is a fast-paced place to be. This team of interdisciplinary all-stars are used to rapid turnaround times and ambitious targets. This is the team responsible for creating winning digital products and campaigns that run the length of the purchase funnel. The shared goal? Efficient growth at high speed – what else?

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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.