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Head of Digital Product Management, China
Location: Shanghai
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In short
At On, our ambition is bold: to become the most premium global sports brand, built on performance, design, and sustainability. We are driven by a singular mission — to ignite the human spirit through movement.
We are looking for a visionary and hands-on leader to join us as Head of Digital Product for China, a strategic, consumer-centric leadership position with end-to-end accountability for shaping the full digital product and consumer experience for millions of customers in China. This covers the entire omni-channel journey — from online/offline integration to key local platforms like WeChat Miniprogram and China Digital Marketplaces.
You will serve as the center of consumer, digital experience, technology, and project management, defining the product vision and roadmap, and co-owning execution with Engineering and Commercial leadership to build data-driven, personalized experiences that attract, convert, and retain customers.
Your Mission
Your mission is to shape and articulate a compelling product vision and long-term strategy for On’s omni-channel digital consumer experiences in China.
You will serve as the center of consumer, digital experience, technology, and project management, owning how our products attract, engage, and retain customers across all commercial channels — Retail, Wholesale, Local DTC (WeChat), and China Marketplaces — ensuring experiences are premium, locally relevant, and globally scalable.
As the strategic owner of the China customer product portfolio, you will define how data, personalization, and seamless cross-channel journeys come together to drive customer satisfaction, loyalty, and commercial growth. You will guide the evolution and integration of both global platforms and locally built capabilities, ensuring a seamless, end-to-end customer journey across offline and online touchpoints, with a core focus on WeChat Miniprogram and China Digital Marketplaces.
A core part of your mission is to elevate Digital Product in China to a true strategic partnership — deeply understanding customer and business needs, shaping direction early, and co-owning outcomes with Technology and Commercial leadership.
You will serve as a key connector between China and the global organization, turning local insights into global advantage and helping build a world-class, interconnected digital experience that fuels On’s growth in China and beyond. Define Product Vision & Strategy: Shape and articulate a compelling product vision and long-term strategy for customer experiences in China, aligned with On’s global brand, commercial goals, and technology strategy. Translate complex market dynamics, customer insights, and business priorities into clear product principles and actionable roadmaps. Lead Omni-Channel Customer Experiences Own the end-to-end product experience across Retail, Wholesale, Local DTC (WeChat), and China Marketplaces. Ensure a connected, cohesive, premium, and locally relevant experience across all touchpoints while enabling global scalability. Drive Roadmap Ownership & Execution Lead the development, prioritization, and execution of product roadmaps, balancing speed, quality, and long-term value together with your tech counterpart. Partner closely with Engineering, Design, Data, and Commercial leaders to ensure high-quality, predictable delivery of strategic initiatives. Champion Customer & Market Insights Promote a deep understanding of Chinese customer behaviors, expectations, and journeys, ensuring insights are consistently reflected in product decisions. Embed customer discovery, research, and validation into how teams work. Inspire & Develop High-Performing Teams Build, mentor, and empower a high-performing product organization in China. Foster a culture of ownership, collaboration, and outcome-driven thinking, enabling teams to do their best work. Foster Innovation & Continuous Improvement Encourage experimentation and learning to evolve customer experiences, personalization, and engagement models. Partner with Tech and Data leaders to leverage modern technologies and AI-driven capabilities where they create meaningful customer and business impact. Leverage Data for Growth & Impact Establish a data-driven decision-making culture, defining success metrics tied to customer engagement, retention, and commercial performance. Use insights and experimentation to guide prioritization, justify investments, and continuously improve outcomes. Act as the China Product Voice Globally Represent China’s product needs and opportunities within the global organization. Share learnings and innovations from China to help influence global product strategy and platform evolution.
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Your story
Proven Product Leadership: You bring 10+ years of experience in Product Management, including senior leadership roles where you’ve led teams delivering complex, customer-facing products at scale. You have a strong track record of owning outcomes across strategy, execution, and impact. Strategic & Customer-Centric Mindset: You possess a sharp strategic mindset and the ability to translate complex business and customer challenges into clear, actionable product visions and roadmaps. You naturally connect customer needs, business objectives, and product strategy, and you know how to make trade-offs that drive long-term value. Deep Understanding of the China Digital Ecosystem: You have strong experience operating in the China digital landscape, with a solid understanding of local customer behaviors, platforms, and expectations. You are comfortable working across DTC ecosystems (e.g. WeChat), retail, wholesale, and marketplaces, and know how to tailor experiences for local relevance while contributing to global scale. Strong Product & Technical Acumen: You have a solid grasp of modern digital product technologies and data-driven product development. You collaborate effectively with Engineering and Data leaders, confidently engaging in discussions around architecture, feasibility, scalability, and quality, ensuring product ambition is matched by strong execution. Inspirational People Leader: You are a people-first leader with a passion for building, mentoring, and scaling high-performing product teams. You set a high bar, create clarity, and foster an environment of trust, ownership, and continuous learning. Exceptional Communicator & Influencer: You are a clear, compelling communicator who can articulate product strategy and complex ideas to diverse audiences — from engineering teams to senior executives. You are skilled at navigating complex stakeholder environments, building alignment, and influencing decisions across regions and functions. Global Mindset, Local Impact: You have experience working in global organizations, partnering across cultures and time zones. You are comfortable representing local needs on a global stage — and translating global strategy into meaningful, impactful execution in China. Fluent in English and Mandarin: You are able to operate confidently in cross-cultural environments.
About the Team
You will be part of the Digital and Consumer, China organization, with extended collaboration and partnership with the global and China Commercial, Digital and Tech organizations. Working in close partnership with Commercial, Engineering, Data, and business leaders across China and APAC, you will shape and execute a cohesive product vision that enables scale, transparency, and organizational agility.
What we offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
What to expect
We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.
Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.
Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.