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Lead - Generative Intelligence and Search Ecosystem Analyst
Location: Zurich
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In short
The way the world discovers information is undergoing a fundamental shift. Consumers are moving away from traditional search engines toward a fragmented ecosystem of AI assistants, agentic models, and decentralized social channels. At On, we address this transformation through our "Search Everywhere" initiative.
As the Lead - Generative Intelligence and Search Ecosystem Analyst, you will be the primary intelligence architect of On’s visibility in this fragmented "Search Everywhere" reality, moving beyond the legacy metrics of keyword rankings and organic traffic to a more holistic understanding of brand authority, entity recall, and AI-driven recommendations. You will lead the insights generation and data-driven recommendations to help ensure On remains the "cited answer" in a world dominated by AI-driven recommendations, generative engines, and decentralized social ecosystems. You will tackle complex, ambiguous challenges by treating Large Language Models (LLMs) as the new search index, ensuring our technical innovations (from CloudTecTM to LightSprayTM), product attributes and brand stories are accurately represented and recommended to consumers globally.
Your Mission
- Strategic Vision for Discovery: Own the long-term roadmap for On’s visibility across the "Search Everywhere" landscape, moving the organization from tracking rankings to mastering "entity authority" and AI recall.
- Ecosystem Intelligence: Lead the analysis of the non-linear customer journey, using advanced clickstream and behavioral data to identify exactly where and how consumers are shifting their trust from traditional search engines to generative AI and social platforms.
- Technical Authority on Retrieval: Serve as the internal expert on Retrieval-Augmented Generation (RAG). You will define the technical standards for how our product data should be structured to be "machine-readable" and "summarization-ready," minimizing AI hallucinations about our technology.
- Global Market Orchestration: Navigate the nuances of international search ecosystems (including Google, Baidu, Naver, and Yandex), ensuring On’s technological narrative is consistent and authoritative across different linguistic and algorithmic environments.
- Cross-Functional Influence: Partner with Paid and Organic Search, Content, Marketing, and Product teams to optimize budget allocation and content pipelines, acting as a trusted thought partner to bridge the gap between technical data engineering and brand storytelling.
- Operational Excellence: Partner with Data and Tech teams to guide the construction of scalable ETL pipelines for log file analysis, monitoring AI bot behavior (like GPTBot) at the server level to ensure high-value content is indexed and retrieved efficiently.
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Your story
- Proven Domain Expert: You have extensive experience (8+ years) in technical SEO and search analytics. You don’t just use tools; you have a track record of solving complex visibility problems and understand the underlying mechanics of how information is vectorized, retrieved, and presented.
- Future-proof mindset: You haven’t just watched the search landscape change; you have looked into how to adapt your toolkit. You have a working knowledge of emerging evaluation frameworks (such as NDCG or RAGAS) and are familiar with the specialized toolkits used to audit LLM responses and brand clarity. You stay ahead of the curve in emerging trends, such as visual search (Google Lens), agentic e-commerce, and the nuances of zero-party data.
- Technical Fluency: You are proficient in Python and SQL. You are comfortable working with large-scale datasets, server logs, and building the logic for automated intelligence dashboards.
- Collaborative Influencer: You are a strong communicator who can translate complex linguistic analytics into actionable business terms for senior stakeholders across regions and functions.
About the Team
You will join the Digital Customer Analytics team, a high performing team dedicated to the end-to-end customer journey, from optimizing performance marketing and site experimentation to analyzing purchasing behavior and long-term loyalty. We transform complex digital signals into actionable insights that fuel growth, retention, and a seamless shopping experience.
What we offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
What to expect
We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.
Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.
Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.