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Senior Lead – Digital Commercial, Korea

Location:Seoul

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Ecommerce

In short

We are seeking a highly driven and analytical Digital Commercial expert to own the strategy and execution of our company's DTC e-commerce business in Korea. This leadership role is responsible for the full P&L of the DTC e-commerce, driving sustained growth, optimizing profitability, and enhancing our brand presence. This strategic position also includes the future opportunity to lead our expansion into new e-commerce platforms.

Your Mission

Key Responsibilities

Strategic Planning & Sustainable Growth: Develop and execute a comprehensive, data-driven sales growth strategy for our official EC site, focusing on long-term sustainability while identifying new market opportunities and competitive dynamics.
P&L Management: Own and manage the P&L in partnership with the finance team, setting and achieving ambitious revenue, margin, and profitability goals across all digital commerce touchpoints, while maintaining a premium brand strategy and market positioning.
Forecast & Inventory Collaboration: Partner closely with supply chain and operations teams on demand forecasting and inventory availability to agilely respond to sales opportunities and secure optimal stock levels.
Agency & Local Digital Marketing Governance: Manage external E-commerce and performance marketing agencies in collaboration with internal performance marketing members (covering digital advertising like NAVER, local CRM like KakaoTalk, etc.), setting clear KPIs, monitoring performance, and ensuring cost-efficient execution.
Governance of Resellers & Key Account Partners: Govern key e-commerce partners and authorized resellers in alignment with the sales team to ensure strict adherence to brand and marketing guidelines, minimizing channel or price conflicts across the Korean market.
Strategic Marketplace Expansion: Spearhead the potential launch, strategic positioning, and revenue growth of our brand on local marketplaces, delivering channel tiering, tailored product assortment, and platform-specific marketing campaigns. You also need to develop a scalable execution playbook for potential expansions into other major marketplace platforms.

Individual Leadership (Internal & External)

Strategic Influencer & Collaborator: Act as a high-impact individual contributor with no direct reports at present, focusing on cross-functional influence and project leadership. ※An opportunity to build and lead a local team may arise in the future based on business growth.
Cross-Functional Orchestration: Direct and collaborate with internal teams—including Sales, Marketing, Account Service, Demand Planning, and Customer Service—to foster shared accountability and drive premium business outcomes.
External Partner Management: Orchestrate and align external agency partners to ensure seamless, cost-efficient, and high-quality execution of local e-commerce strategies.

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Your story

Experience: Minimum 5 years of professional experience managing DTC e-commerce and local marketplace platforms with a proven track record of driving significant sales growth.
Leadership: Proven experience in project management and cross-functional leadership.
Communication: Excellent written and verbal communication skills, with the ability to confidently present data and strategies to senior stakeholders.
Mindset: A results-driven, detail-oriented, and proactive mindset with the ability to operate autonomously in a fast-paced, ever-changing environment. Analytical Skills: Strong analytical ability is a must, with advanced proficiency in - Microsoft Excel data manipulation (VLOOKUP, IF, pivot tables, etc.) to translate data into strategic insights.
Languages: Native fluency in Korean and business-level proficiency in English.

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About the Team

The E-commerce team at On is a fast-paced place to be. This team of interdisciplinary all-stars are used to rapid turnaround times and ambitious targets. From engineers to designers, data scientists and digital marketing specialists, this is the team responsible for creating and executing comprehensive digital strategies that run the length of the purchase funnel.

We work as a team. You will report to your hiring manager. You will closely work with your team leader for your daily work. You will deeply understand and follow your team leader’s strategy and direction and tightly align your actions with your team leader before execution.

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What we offer

We offer a dynamic, challenging, and sportive environment that has been ranked as the ‘fastest growing sports company’ of its time. With offices across the globe, we are an international team who is hungry to innovate and build something incredible. We foster an active environment where each individual strives for excellence and can achieve their full potential. This is where your work matters, you’re hands-on, and your team members are amongst the very best in their respective disciplines and fields. If you are driven to bring On to the next level, curious about the opportunity, and want to be part of our growing team, send us your application, and join the ONiverse!

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.